Smarter enterprises are using social technology to help employees connect and share valuable knowledge when it’s needed most, strengthening collaboration and spending less time searching for information and expertise.
A social business can build a more engaged, effective and productive workforce. Increasing employees’ expertise at all levels, and building an organization’s service and support, can improve customer satisfaction and help bring products to market more rapidly. A social business can provide access to experts 30 percent faster.
Almost two-thirds of businesses are using social technology to address workforce issues and heighten staff engagement with customers and each other.
80 percent of those enterprises not yet using social tools expect to do so within two years.
When Cemex, a $15 billion cement maker, wanted to create its first global brand of concrete—a task that required coordination of stakeholders from each country—it built a social business network. Employees in 50 countries formed one global active community whose collaboration helped launch the company’s first global brand in a third of the anticipated time.
Recruiting and retaining
In the biopharmaceutical industry, achieving medical breakthroughs requires human capital of the most elusive sort. Top scientists are rarely on the job market—and always in demand. Regeneron Pharmaceuticals, one of the world’s leading biopharmaceutical companies, worked with IBM to define, articulate and reinforce a consistent employee culture—and then create new recruiting and management tools around that culture. In the first year, Regeneron grew its employee base by more than 50 percent. And it was recently voted the best biopharmaceutical company to work for by Science magazine.
Learn how social tools help organizations serve their cusomters better.