The greater promise of a greater cloud.

The cloud is more than the system supporting your efficiency, storage and security. It can also be a tool for innovation—for helping you rethink the way you do business.

Today’s enterprise cloud is about more than expanding reach. It’s about expanding possibility.

The cloud of 10 years ago is significantly different from the cloud of today. Once, it was the tool you used to access your files from anywhere, and to make your operations more efficient.

Today, it’s an incubator of ideas that can help you continually test, adjust and deploy new innovations more nimbly than ever before.

A cloud platform that incorporates Big Data & Analytics, mobile, and social technology can help you reimagine how you think—helping you develop new services, new revenue streams, and even new business models with less effort, energy and expense.

The cloud beyond the cloud.

SoftLayer, an IBM company, offers flexible, high-performing cloud computing. A smarter enterprise using the cloud to deliver internet-based services, rapidly integrate Big Data & Analytics or create mobile and social solutions can reimagine how it serves customers.

See the cloud in action:


A cloud-based platform helped make the U.S. Open a richer experience for millions more fans.

As the world moves into mobile, the Open has moved to the cloud.

The United States Tennis Association connects fans to the tournament with and related mobile apps, through live streaming video, match results, highlights, interviews, and detailed predictive analysis based on player performance—all of it supported by IBM Cloud.

Millions more can watch.

As more and more fans use the U.S. Open mobile app and visit the mobile-optimized site— racked up 117 million mobile page views in 2012, a 38 percent increase over 2011—the USTA needed a platform to supports the demand on its digital infrastructure. IBM Cloud not only lets the USTA allocate resources more efficiently, it also helps the organization standardize its processes and cut its operating costs.

Find out how Big Data & Analytics, mobile and cloud technology change the game at the U.S. Open.

Last year, 13% of all workforces said they had substantially implemented cloud technology into their practices. By 2014, that number is projected to reach 41%.


A cloud-based platform helps Blattwerk, a Swiss produce company, launch a fleet of food trucks in just three months.

Using the cloud can help you quickly turn your big idea into a bold business plan.

When Blattwerk Convenience Food, a produce company based in Zurich, hit upon the idea of serving healthy fast food from vans parked in various neighborhoods, its window of opportunity was narrow.

Considering the Swiss climate, Blattwerk had only a few months to get its trucks to the streets. So it needed to implement a system that supports a wireless purchasing process and could enable the on-time delivery and distribution of its food.

From the cloud to the street.

To do that, Blattwerk would need a system that could link its trucks’ mobile point-of-sale scanners with its supply chain. And after contacting IBM about using IBM Cloud, Blattwerk decided it could tackle additional issues, too. With IBM Primer Business Partner Bison Maxess, Blattwerk built a custom application integrating with IBM Cloud to monitor distribution.

Connecting the supply chain.

The application also had to support mobile purchasing, attaching credit-card scanners to Apple iPhones, to send purchase data straight to the cash-register application and to its food suppliers. With these functions in place, Blattwerk could arrange to order and distribute the food it would need the following day.

Together, these cloud-based solutions enabled Blattwerk to introduce a scalable business model that didn’t rely on its acquiring expensive new hardware. And it got its vans launched just three months after it had hatched the idea—half of the time it had anticipated.

“We gained a system that supports our critical business processes. And we launched it fast.”

—Erich Hoffmann, CEO, Blattwerk

Only 16% of companies say they use the cloud to implement significant innovations like entering new lines of business or reshaping their industry.


When PassportScan, a hotel-industry I.T. company, moved to the cloud, it found it could reach a new audience.

Cloud-based platforms can do more than generate efficiencies—they can help tap new markets.

Not all hotels collect customer data the same way—or even the same data. Different hotels collect different guest profile information.

In the past, PassportScan, an I.T. solutions provider for large and midsize hotels, had custom-built its software to each client’s specifications. PassportScan wanted a more scalable software platform, one that could work for multiple hotels without demanding unique infrastructure for each hotel brand.

Simpler maintenance.

PassportScan needed a cloud-based solution that could be installed easily, that could be updated and maintained without on-site technical support, and that would be scalable and secure. Using IBM consulting services and IBM Cloud, the company built a platform providing cloud-based infrastructure and support.

“The advice and support we received from IBM were far superior to anybody else.”

— Davide Palo, CEO, PassportScan

Far-reaching solutions.

In the process of building this cloud-based platform, PassportScan found it could serve small hotels: a market once excluded by the higher expense of a custom-built infrastructure.

PassportScan projected it would double its cloud-platform revenues in 2012.

PassportScan also implemented cloud capabilities into its own operations, cutting startup and installation expenses, and reducing the strain on its technical support staff. Entering into the small-hotels market was an unforeseen benefit of migrating its service to the cloud. And demand is on the rise. In 2012, PassportScan projected that its cloud-platform revenues would double.

By 2015, revenues from cloud-enabled innovations are expected to exceed $1.1 trillion—half of it generated by small businesses.


nViso, a software developer of facial-imaging technology, uses the cloud to offer better access to its analytics.

Putting your knowledge in the cloud means you can serve more customers—cutting costs and driving profit.

To a brick-and-mortar retailer, few data points are more valuable than knowing what your customers are thinking and feeling. People don’t always tell you, but faces can.

And one midsize business, nViso, helps retail clients analyze customer behavior with Emotion Video Analytics, 3-D facial-imaging technology that can interpret people’s facial expressions. Using nViso’s analytics tool, which gathers and interprets changes in people’s fascial expressions, retailers can understand how their customers make buying decisions.

Available everywhere.

"For retailers without large infrastructure investments, nViso wanted its tool to be equally available on a global basis—and cloud technology offered a solution as an agile, scalable system that could offer its users quick access to its servers.

nViso used IBM consulting services and IBM Cloud for development and test activities and to collect and deliver its data-heavy analytics to its retail customers. It also provided other cloud-based services and analytics tools that supported its rapidly expanding technology and met the needs of an expanding client base in North and Latin America, Europe and the Asia-Pacific region.

“Combining our scalable emotion technology with the power of the IBM Cloud means we can quickly assess a customer’s real emotive response as it occurs.”

—Tim Llewellynn, CEO, nViso

See how the cloud can help your midsize business.

In a recent survey, 54% of executives cited new and enhanced revenue streams as a very important reason for adopting cloud technology.