Create an integrated shopping experience
Playground of the millennial
The next generation of shoppers are ready for the next generation of shops. Watch the video to learn more. (00:02:24)
In days gone by, a shopper’s experience began by crossing the threshold of a store and ended with the sliding slam of the till. But today’s consumer begins shopping well before setting foot in a store, if ever. And with smart phones, tablets and social media, the retail experience continues long after the transaction is complete.
Tomorrow’s retailers need to provide their customers with new ways to interact and shop, while at the same time meeting the perennial challenges of the business: winning consumers while driving down costs.
From transactions to relationships: connecting with a transitioning shopper
IBM surveyed over 26,000 consumers in 14 countries to see what consumers want from retailers. Read the report.
Using social to track a trend
Social sentiment analysis can help retailers spot the next big thing. Here’s how it works
Connect with an expert
VP, Global Industry Leader - Retail, Global Business Services
Three imperatives for smarter retail