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The Smarter Planet Leadership Series celebrates the forward thinkers who embraced change and put innovation to work in their organizations, their industries, their world. They each formed a vision, built constituency and transformed the business model. Here are their stories:



Featured stories


  • Celcom Axiata

    Using data and analytics to drive customer engagement and market leadership

  • ESB Networks

    Grid intelligence triggers a new era of energy transformation across Ireland



Smarter Planet Leadership Series case studies


Outcomes of Celcom´s advanced analytics and intelligent marketing solution: 70% increase in campaign performance driving ROI. 80% reduction in new campaign launch time. 90% reduction in the time spent on analytics.


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How leaders use analytics

Read studies from the IBM Institute for Business Value:


C-suite studies

Register to learn what leaders said about their industries and the future:


More leadership resources


Thoughts from a smarter planet