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Sun Life Stadium

Running a sports complex like a Smarter City improves efficiency and fans’ experience

How they did it

Sun Life Stadium: Analyzing real-time data allows improvement to the game-day experience for fans by optimizing operations and traffic flow

Getting smarter

Using a Smarter Cities framework, Sun Life Stadium analyzes data to relieve friction points like long lines to boost fan satisfaction and game-day revenue.

  • Instrumented: The solution streams data in real-time from point-of-sale systems like concessions booths, turnstile ticket scans at gates and weather feeds.

  • Interconnected: The stadium’s command center integrates all data sources into a control room, where the operations dashboard shows a single real-time summary of weather, turnstile traffic and the status of public safety activities.

  • Intelligent: The stadium’s facilities director uses the real-time data and patterns to make smart tactical decisions to optimize the stadium's operations and traffic flow.

Smarter outcomes


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The use of IBM Intelligent Operations Center software is helping Sun Life Stadium increase fan loyalty while raising revenue.