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Define a new shopping experience

Drive revenue and profitability in the era of the "smarter consumer."

With 4.5 billion mobile phones1, 2 billion Internet users2 and 750 million active Facebook users3, new consumer touch points are evolving at a rapid pace. Many retailers are struggling to keep up.

As a result, traditional marketing methods are quickly becoming obsolete. Consumers are more empowered than ever before. Shoppers can now use smart phones to check product price and availability at competitors while browsing in your store. Social media provides real-time feedback on potential purchases. One-size-fits-all will soon be one-size-fits-nobody.

How do you respond to this shift in the retail landscape? One way is to provide a timely, relevant, and seamless shopping experience; in other words, a “smarter shopping experience.”


Smarter shopping experience competency outcome map

Integrated information

Our industry research identified five key competencies that together define the smarter shopping experience:

The IBM Center for Applied Insights and our global retail industry team consolidated these findings in a new executive report, The Value of a Smarter Shopping Experience. This report provides an in-depth look at the competencies and potential benefits of offering timely, relevant shopping experiences.

Define your roadmap

While your journey to create a smarter shopping experience will be unique, the outcome is clear: increased revenue and profitability. In fact, our research suggests that retailers may see 1% to 3.5% of revenue in annual pre-tax benefit.4 And that’s a destination worth the journey.



1 ”Global Mobile Phone Subscribers to Reach 4.5 Billion by 2012.” Market Intelligence Center. March 2008. http://www.cellular-news.com/story/29824.php

2 http://www.internetworldstats.com/stats.htm

3 http://www.facebook.com/press/info.php?statistics

4 IBM Center for Applied Insights, Quantitative Research, October 2011