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IBM Idea Factory
Spark innovative ideas for competitive advantage
Telecommunications service providers that collaborate effectively have been known to outperform the competition. IBM can help you make the most of Web 2.0 technologies—such as blogs, wikis, social tagging and surveys—to expand collaboration across your organization. Engage your partners, employees and customers in collaborative discussions to foster new ideas for innovative services that can drive new revenue and enhance the customer experience. IBM Idea Factory for telecommunications can help generate new ideas for innovative services that can give you a competitive edge.
Collaborate to innovate
Idea Factory integrates instrumented community features to gain insights into emerging communications trends. It develops services to support these trends, including profiles, wikis, polls, blogs, forums, surveys and communities. The solution packages Web 2.0 social networking technologies to better enable the creation of a collaborative, interconnected community that can foster new ideas for services innovation. Expand your service offerings based on intelligent insight funneled from internal and external sources, such as partners, customers and other potential collaborators. Idea Factory lets you take a smart approach to services innovation—starting with an idea, testing its feasibility with customers, launching a market trial, capturing customer feedback, implementing enhancements, and launching again (and again) until confidence in commercial success is high.
Deliver what customers want
Idea Factory is designed to enable more effective collaboration, and help telecommunications service providers selectively and quickly increase offerings from dozens to hundreds. The solution provides a common and consistent framework that is designed to help your business:
- Find new sources for innovative services and potential enhancements to existing services.
- Improve brand loyalty by introducing new services and changes to existing services that more effectively meet customer needs.
- Accelerate the service launch process from years to weeks, or even days.
- Gain insight into emerging communications trends and develop services to support these trends—across the Internet, mobile devices and television.
Expand collaboration with Web 2.0
- Idea Factory is based on IBM® Lotus® Connections 2.5, the leading social networking software from IBM, which provides profiles, communities, blogs, social bookmarking, Web forums, wikis and activities.
- IBM DB2® data servers, IBM Tivoli® Directory Server and MySQL provide the database functionality for the solution.