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In a world overflowing with data, there’s a lot to be discovered. At the IBM Center for Applied Insights, we aim to do our part. We uncover new ways of thinking, working and leading through research and analytics.

Discovering insights, however, is only step one. The real value comes in applying them. That’s why our studies focus on how leaders can deliver better results.


Featured research

Believe data and analytics can transform business? Learn how Generation D enterprises realize it.
From Outsourcing to the Cloud. Learn from companies making the journey

What's your social ambition? Learn how pioneers are adopting social capabilities
Chief Data Officers speak up. Find out why a CDO makes a strategic difference.


IBM Center for Applied Insights studies


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