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In a world overflowing with data, there’s a lot to be discovered. At the IBM Center for Applied Insights, we aim to do our part. We uncover new ways of thinking, working and leading through research and analytics.

Discovering insights, however, is only step one. The real value comes in applying them. That’s why our studies focus on how leaders can deliver better results.


Featured research

Cloud. Social + Mobile. Data

Three epic technology shifts

Analytics and data, social engagement, and cloud are leading to major changes in how businesses operate. Watch the video. (YouTube, 00:02:42)

Security leaders look outside their own borders. Read what CISOs are facing today and see for the furure.

Believe data and analytics can transform business? Learn how Generation D enterprises realize it.


IBM Center for Applied Insights studies


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