New Intelligence
Smart thinking about data analysis
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Information used to be a river, flowing in one predictable direction with a visible source. No more.
Today, it's a roiling ocean of data, constantly expanding its shores. In fact, nearly 15 petabytes of data are created every day—eight times more than the information in all the libraries in the U.S. It can be a daunting task for any enterprise to sift through massive amounts of data, extract information and transform it into actionable knowledge. But action without analysis is just guessing.
The globally integrated enterprise needs something more powerful. Today's data analysis tools offer situational awareness and predictive abilities. This "new intelligence" combines human cognition with computational power, shifting the agenda from "sense and respond" to situational awareness and something very much like prediction.
New intelligence gives you more than a window into your current operations. It provides a likely view of what is just around the corner and even further down the road. Analytics and reporting tools slice and dice data, crystallizing trends, patterns and anomalies that yield invaluable business insights to help you drive smarter decision-making.

IBM New Intelligence toward a Smarter Planet
The world we live in today is increasingly instrumented, interconnected, and intelligent. We are experiencing a revolution, and information is at the heart of it. Businesses that are taking advantage of this new wealth of information are able to make more intelligent decisions and are rising to the top. They're managing large volumes of information in real-time, incorporating analytics and predictive modeling, pervasively collecting and sharing information across the entire value chain, and speeding time to value by delivering trusted, accurate and timely information to the right decision makers. In short, they're discovering a new kind of intelligence.



Answering questions the way humans do
IBM is developing a computer system called "Watson" with the aim of staging a human versus machine competition on the game show Jeopardy! More importantly, the technology needed for such a challenge will also help drive the future of business intelligence, analytics and information management.
Keeping drugs and vaccines fresh
Together with IBM and its partner Infratab, DHL, a unit of Deutsche Post World Net, developed an advanced temperature tracking solution that combines sophisticated sensing and RFID technology to enable real-time monitoring of temperature-sensitive shipments while in transit.
Predicting changes in the tiniest patients
IBM's breakthrough "stream computing" software helps doctors at the University of Ontario Institute of Technology detect subtle changes in the condition of critically ill premature babies.
Monitoring and forecasting changes in our waterways
The Beacon Institute and IBM have created the first technology-based monitoring and forecasting network for a major American river and estuary. The River and Estuary Observatory Network (REON) will allow for minute-to-minute monitoring of New York's Hudson River via technology distributed throughout the 315-mile river.
Making the food supply chain safer and more efficient with a First of a Kind RFID infrastructure
Matiq is uniquely suited to be a catalyst in the adoption of track and trace in the Norwegian food market. We see IBM's combination of experience, thought leadership, and technology as essential to helping us reach this vision.
