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Featured case studies

Jaguar. Land-Rover

Delivering enhanced business information to the CEO and leadership team
The Management Information Systems Dashboard at Jaguar Land Rover (JLR) is a first-of-a-kind innovation, developed specifically by IBM for enhanced business information based on cutting-edge technology.

Rugby Football Union (RFU)

Rugby Football Union (RFU)
IBM TryTracker uses realtime data on team performance to show which team is on target to win the match.

Merlin Entertainments Group

Merlin Entertainments Group, the second largest theme park and attractions company in the world, boosts online ticket sales with a global eCommerce solution.


Staples makes it easy for online customers and becomes a more flexible and successful business. The case study below highlights how an online channel can provide a powerful source of differentiation.

Virgin Atlantic

Virgin Atlantic increases online booking values by seven percent, gaining deeper insights into online customer behaviour with help from IBM.


Kiddicare, the largest UK online nursery and baby supplier, increases online sales by 20% in 4 months through basket analysis with IBM Coremetrics.

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Red Funnel - enhancing customer service with Twittering ferries
Red Funnel is always looking for ways to make its passengers’ journeys more efficient. When an IBM Master Inventor devised a solution designed to predict the actual arrival and departure times of each Red Funnel ferry, the company was keen to explore the customer service benefits.


Boden wanted to determine whether visitors using newly launched tools were more likely to purchase products shown on its website. IBM Coremetrics helped them to improve the user experience and increase trouser sales by 160 percent.

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Land Securities – using social media to reach customers wherever they are
Catherine Thomas, Head of Retail Marketing at Land Securities, discusses how reaching a public tethered to their smart devices is an exciting frontier that is returning measurable results.


Nationwide revolutionises mobile banking
IBM worked with Nationwide to deliver a five-star mobile banking app on time and on budget to improve its members’ mobile banking experience.

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Life events connect to banking services
ING, one of Europe’s largest financial institutions, delivers a relevant dialogue with its customers across all channels, so that its products and services meet customers' changing needs.

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Fan experience made with IBM
The tension builds on Centre Court as a titanic struggle between two players reaches a climax. Only a few thousand people can experience that moment live but the same experience is brought to life and shared through TV screens and digital devices around the world.

Find out how IBM and our digital agency IBM Interactive Experience help make that happen.