Featured case studies
Red Funnel - enhancing customer service with Twittering ferries
Red Funnel is always looking for ways to make its passengers’ journeys more efficient. When an IBM Master Inventor devised a solution designed to predict the actual arrival and departure times of each Red Funnel ferry, the company was keen to explore the customer service benefits.
Boden wanted to determine whether visitors using newly launched tools were more likely to purchase products shown on its website. IBM Coremetrics helped them to improve the user experience and increase trouser sales by 160 percent.
Land Securities – using social media to reach customers wherever they are
Catherine Thomas, Head of Retail Marketing at Land Securities, discusses how reaching a public tethered to their smart devices is an exciting frontier that is returning measurable results.
Nationwide delivered an award winning mobile banking app, reducing costs and improving its members’ mobile banking experience.
Life events connect to banking services
ING, one of Europe’s largest financial institutions, delivers a relevant dialogue with its customers across all channels, so that its products and services meet customers' changing needs.
IBM and Wimbledon
In 2013, the IBM team worked with the All England Club to produce an array of realtime data, which was brought to life in a unique contest. The IBM Kiosk at Wimbledon combined in-match player statistics with social media sentiment on the competitors to decide which souvenirs to produce.