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Date: 23rd October 2014

Time: 19:00 - 20:00 PM British Summer Time

Location: Webinar

Background: For the past few years we have witnessed the exponential growth of mobile and its reach. Mobile is reshaping how we live, work and how we interact. Mobile is everything, it’s more than a channel and the devices are the context to offer personalised access in realtime.

The emergence of customers who expect you not only to know them as individuals, but who also expect each mobile experience to be as delightful as having a good conversation, is propelling new approaches to customer engagement in ways that are both personal and meaningful.


Date: 30th October 2014

Time: 18:00 - 19:00 PM Greenwich Mean Time

Location: Webinar

Background: IBM® cxLifecycle, a new solution for IBM Tealeaf, transforms the way customer experience information is captured, stored and analysed. cxLifecycle empowers IBM Tealeaf users with visibility and insight into the complete customer lifecycle, going beyond single-session analysis to understand full cross-session behavior, at the visitor level, over multiple interactions and buying cycles.


Date: 5th November 2014

Location: Twickenham Stadium, London

Background: Come along to the Marketing & Customer Experience track at IBM BusinessConnect and through a series of interactive panels, interviews and breakout sessions, you'll have the chance to network with other marketing and digital leaders, share experiences and find out the next step on your journey to personalised customer engagement. We look forward to seeing you there!


Date: 6th November 2014

Time: 19:00 - 19:45 PM Greenwich Mean Time

Location: Webinar

Background: Join this 45-minute webinar to learn about the latest updates to IBM® Digital Analytics, which provides deep customer insight that enables personalised marketing action and optimised results. This session will focus on cxLifecycle, a key part of Digital Analytics, that transforms the way customer experience information is captured, stored and analysed. It enables visibility and insight into the complete customer lifecycle, going beyond single-session analysis to understand full cross-session behavior, at the visitor level, over multiple interactions and buying cycles.


Date: 12-13th November 2014

Location: Tobacco Docks, London

Background: The premier UK marketing event bringing together senior marketing, creative, media and advertising practitioners from all sectors. Topics include digital transformation, customer-centricity, multichannel customer experience and the role of the creative.

Date: 13th November 2014

Time: 19:00 - 20:00 PM Greenwich Mean Time

Location: Webinar

Background: IBM’s Digital Recommendations solution consists of IBM Product Recommendations and IBM Content Recommendations. This webinar will focus on IBM Product Recommendations, which enables you to optimise marketing efforts and engage customers with highly relevant product recommendations across multiple channels that are behaviour-based and timely. Please contact us for more information on IBM Content Recommendations, a powerful offering that makes it easy to direct valuable, targeted and personalised content to the right person at the right time.


Date: 20th November 2014

Time: 19:00 - 20:00 PM Greenwich Mean Time

Location: Webinar

Event description: Join this half hour webinar to learn how to increase your competitive advantage using the latest in mobile technology design and trends. Best practices expert Bill Loller will review what's wrong with the mobile customer experience today and what can be done to improve that experience. He will then share best practices for using the applications IBM Tealeaf cxMobile and IBM Tealeaf cxOverstat.