The buy phase: sourcing and procuring goods and materials for delivering products and services to meet customer demand. These solutions are for executives responsible for disciplines that support supply chain management and procurement, from partner and supplier integration and process improvement to inventory and warehouse management.
- Supplier integration and management
- Supply chain optimisation
- Payments and settlements
- Managed file transfer
The market phase: developing, delivering and measuring relevant and consistent messages through multiple channels to encourage demand. These solutions are for executives responsible for web, social and mobile marketing, as well as demand generation, customer acquisition and marketing operations.
- Social media marketing
- Brand experience
- Cross channel campaign management
- Digital marketing optimisation
- Marketing resource management
- Customer awareness and analytics
- Web analytics
The sell phase: selling and fulfilment of products and services in multiple channels to encourage revenue growth. These solutions are for executives in online commerce, web and social marketing, order-to-delivery fulfilment, and customer service.
- Cross-channel selling
- Distributed order management
- Customer integration and collaboration
- Store solutions
- Payments and settlements (US)
The service phase: addressing customer needs in all channels to encourage repeat sales and increase customer loyalty. These solutions are for executives responsible for after-sale customer care, from customer service and retention to operations.