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Featured case studies


Boden, the leading direct order company, increases its trouser on-line sales by 160% by improving user experience with IBM Coremetrics.


Kiddicare, the largest UK online nursery and baby supplier, increases online sales by 20% in 4 months through basket analysis with IBM Coremetrics.


Merlin Entertainments Group, the second largest theme park and attractions company in the world, boosts online ticket sales with a global eCommerce solution.

Johnson Controls

Johnson Controls builds decision models to analyse supply chain configurations that factor in warehousing, transportation, carbon footprint and service requirements.


Dal-Tile, the leading US tile manufacturer and supplier, improves the customer experience, from the ordering process through supply chain interface with IBM Sterling Order Management


Villa Plus, the largest villa tour operator in UK, maximises average booking value on its website and reduces unsold inventory, by accurately tracking visitor booking behaviours and trends and aligning its marketing campaigns, with IBM Coremetrics.

virgin atlantic

Virgin Atlantic increases online booking values by seven percent, gaining deeper insights into online customer behaviour with help from IBM.


Burt's Bees, the personal care multi-million dollar brand, achieved a 40% increase in web visits by viewers of retargeting display ads with IBM Coremetrics AdTarget, resulting in increased sales.

The Irish Dairy Board streamlines its realtime supply chain to enhance its global business market of hundreds of suppliers and customers.


Nationwide transforms its online banking with IBM, providing a more powerful and intuitive online banking experience.