IBM Smarter Commerce Global Summit
More than 1750 clients, Business Partners, subject matter experts, press and analysts experienced for themselves the ways in which IBM is transforming the dynamic between buyers and sellers to help businesses respond, in real time, to shifting customer preferences. Driving innovation into the supply chain and across marketing operations, selling or servicing customers in a continuously evolving social and digital landscape – these were the central tenets of the conference. Live the excitement! View the Smarter Commerce Global Summit 2012 – Madrid Highlights video (00:04:11)
If you attended the event, you can now access the presentation materials.
IBM Smarter Commerce Global Summit Awards
On May 24th, IBM announced the 2012 IBM Smarter Commerce Global Summit - Madrid award winners. These awards recognise clients who have achieved outstanding results with Smarter Commerce, demonstrating significant value for their customers, partners and shareholders.
They are using IBM solutions to enable new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks.
The 2012 Smarter Commerce Award Global Summit – Madrid winners are:
- Smarter Commerce Innovation Leadership: Oy Hong Kong Import Ltd
Recognises the organisation that has put the customer at the centre of all operations, turning customer insight into action, enabling new business processes that help them buy, market, sell and service their products and services. Oy Hong Kong Import Ltd. owns and operates Hong Kong Department Stores in southern Finland. It has developed new innovative web shops for social commerce which were designed with direct input from customers. The new, streamlined user experience has resulted in more than 3,000 user reviews posted online and boosted sales conversation rates by 250 percent.
- Smarter Commerce Buy: Lenovo
For the organisation that is embracing new approaches to the sourcing, procurement and distribution of goods, enabling supply chain decision makers to synchronise supply to demand. Lenovo, a global corporation that engineers and builds PC technology, has reduced time to onboard a partner by 85 percent and improved inventory management leading to an annual savings of $1 million dollars.
- Smarter Commerce Market: wehkamp.nl
For the organisation that is using tools that provide powerful analytics and coordinated cross-channel marketing so that marketers are closer to customers and delivering the best offers with a more complete understanding of how customers interact and respond to their brands. wehkamp.nl, the largest retailer in the Netherlands, gets more than 1 million unique visitors to its website each week. The company developed a behavioural retargeting program that uses display ads, personalised emails and on-site product recommendations to capture the interest and dollars of online shoppers. With the new tracking solution, the company has experienced a 271 percent higher sales-per-send ratio for marketing emails, including a 23 percent higher open rate and a 68 percent higher click-through rate, and a 500 percent increase in the click-through rate for its banner ads.
- Smarter Commerce Sell: Debenhams
Recognises the organisation that has opened up customer options, such as checking product availability on the spot, designating the best shipping location, and enabling customers to order anywhere and pick up anywhere. Debenhams, a retailer with stores in the U.K. and Ireland, has transformed its business operations by implementing a superior cross-channel customer experience, which has boosted its e-commerce sales resulting in 74 percent year-over-year growth in 2011.
- Smarter Commerce Service: Netherlands Railways
Netherlands Railways, which transports more than a million passengers a day, has developed an advanced modelling process to better predict traffic and improve operations. Thanks to advanced decision support tools, Netherlands Railways is able to operate more frequent services than before, and, at the same time, raise passenger service quality by achieving in 2011 a 5-minute train punctuality of 94.7 percent, the highest value in the company’s history.