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What can you build and deliver? Whatever you can imagine.

The definition of "modern miracle" changes often — these days, faster than ever. Phones that talk back, trains that reroute themselves, cars that call for help in an emergency.

Although the list of smarter products (US) and service innovations that we expect, and practically take for granted, changes frequently, the common engine behind them all stays remarkably constant.

Take for example the planes, trains and automobiles that transport us. Quite simply, they are miracles of computing ingenuity. You depart, you arrive, and you don't even have to think about how you and hundreds of thousands of travellers each day reached your destinations safely.

In reality, you travelled in a vehicle that's practically a portable data centre, and you arrived courtesy of software. Millions of lines of code engineered in make your journey safer and more efficient. And all of your products and services smarter.

IBM Smarter Analytics: Consumer Products

With access to the right information and the expertise to extract its value, consumer products companies could tap into markets worth an extra $20trn by 2020.

Watch the video

It’s not just a car, it’s a datacenter.

Software creates systems of systems, or the Internet of Things. Watch the video (00:03:55).


 


Products that contain embedded intelligent systems. Farmers helper: An intelligent steering tractor system helps farmers improve their yield, eliminating overlap or skipping over any part of the field, and reducing fuel consumption.
A heart that regulates everything but love: A smart heart with state-of-the-art use of software and sensors, can adjust its own performance...according to the unique characteristics of individual patients, such as blood pressure and pulse rate. Smarter ballistics: A helmet-mounted system triangulates the location of enemy shooters in 3D and accurately identifies the caliber and type of wapons they are firing

Products that contain embedded intelligent systems

Farmers helper: An intelligent steering tractor system helps farmers improve their yield, eliminating overlap or skipping over any part of the field, and reducing fuel consumption

A heart that regulates everything but love: A smart heart with state-of-the-art use of software and sensors, can adjust its own performance...according to the unique characteristics of individual patients, such as blood pressure and pulse rate

Smarter ballistics: A helmet-mounted system triangulates the location of enemy shooters in 3D and accurately identifies the caliber and type of wapons they are firing

Enter software

More than ever, products have multiple purposes. New technologies emerge every day that enable us to keep pushing the boundaries of the possible.

Manufacturers in every industry are integrating software and electrical and mechanical engineering, and adopting a systems engineering approach to product development. They are interconnecting new smarter products with IT systems to deliver smarter, differentiated business services and to create new opportunities for innovative new services, increasingly connecting people and things in places and organisations around the world.

A new kind of challenge requires innovative solutions
Gone are the days when a car was just a car. The marketplace is evolving, changing in ways companies didn't have to consider in decades past:

  • Escalating customer demands and expectations about product and service quality, reliability and technology innovation
  • Increasing competition, especially in emerging markets, from lower barriers to entry and greater acceptance of and accessibility to the global supply chain
  • Rising complexity and, when failing to capitalise on it, the risk of irrelevancy
  • The growing need to adhere to safety-critical regulations and the emergence of software that enables and promotes compliance

As the world continually reorganises around the latest product and service innovations, these companies find they need help sorting out the complexity and risk that accompanies it all. IBM solutions for insight and product innovation (US) and Integrated Service Management (US) link products, suppliers and customers throughout the product development life cycle, from concept to disposal.