Your reputation is tied to revenue. Your risk is tied to resilience.
The next disruption to your enterprise isn’t a matter of “if” but “when.” In 2012, it was estimated that US$140 billion in economic losses were caused by natural catastrophes and man-made disasters. That year, the top five most expensive disasters all occurred in the US. And each of those has worldwide repercussions to the marketplace.
Resiliency is your company’s ability to protect people, assets, data and technology through proactive measures that help mitigate risk. But it’s more than just natural disasters.
Reputational damage caused by IT failures such as data breaches, systems failures and data loss now has a price tag. According to analyses performed by the Ponemon Institute, the economic value of a company’s reputation declines an average of 21 percent as a result of an IT breach of customer data — or the equivalent of an average of US $332 million.
The question is not whether IT risks affect your corporate reputation, but what you can do to effectively prevent and mitigate these risks.The ability to withstand and recover is the ultimate competitive advantage: survive disruptions that your competitors cannot.
More than 600 executive in 23 industries across the globe who took part in the IBM Global Reputational Risk and IT Study agree: managing reputational risk is crucial to their business, and managing IT risk is a major part of their efforts.
What can you do to protect your reputation from IT risks? Read the 2013 report to learn:
- Six key initiatives that IBM recommends to help prevent and mitigate the IT risks that most affect reputation
- The emerging role of the Chief Digital Officer
- How to use social media as a tool for minimizing reputational damage
- How your supply chain can put you at increased reputational risk
We're here to help
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Kenneth Berry
Lead Development Rep for Global Technology Services, UKI
- Email IBM
- 0800 206 1195
- Visit my IBM page
Six keys to effective reputational and IT risk management
How to manage reputational and IT risk to protect and enhance brand value and competitive standing
Is your reputation at risk?
Find out how your organisation compares to companies with “excellent” reputations.
Justify the investment
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Make 2013 the year you protect your reputation
Website outages, system failures, planned downtime for system upgrades and other mundane IT disruptions may not rank high in importance in your enterprise risk management strategy - but they should.
Why? Because hours or even minutes of downtime in a critical business process can result in significant and lasting damage to one of your most valuable corporate assets - your reputation and your brand.
Reputational risk and IT risk are interconnected. More than 500 executives in 23 industries across the globe who took part in the IBM Global Reputational Risk and IT Study agree: managing reputational risk is crucial to their business, and managing IT risk is a major part of their efforts.
What can you do to protect your reputation from IT risks? Read the 2013 report to learn:
- Six key initiatives that IBM recommends to help prevent and mitigate the IT risks that most affect reputation
- The emerging role of the Chief Digital Officer
- How to use social media as a tool for minimising reputational damage
- How your supply chain can put you at increased reputational risk
Rate your resiliency
Where is your enterprise vulnerable? Do your risk management activities consist of reacting to today's threats, or do you take a proactive approach that can actually help you better manage risk for the business?
Get an accurate picture of your company's stance on risk and resilience with the Business Continuity Index from IBM. The tool provides a set of 25 questions that delivers an overall score for your risk maturity - then goes the next step with recommendations for improvement. Share your results within your organisation.
The power of cloud for resiliency and recovery
Protecting business-critical data, applications and operations against downtime and disruptions is crucial for organisations. IBM offers cloud-based services that help keep data secure and available and enable rapid recovery - at lower costs.
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Leveraging the cloud for business resilience
Cloud computing improves system and data backup, archive and recovery operations
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Cloud-Based Disaster Recovery Barriers and Drivers In the Enterprise
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