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Smarter Food

Technology is shaping how it grows, how it tastes and how it gets to your plate

Food technology with a healthy appetite for innovation

In the smarter food ecosystem, efficiency is delicious.
Grocers, vendors, suppliers and purveyors all share data from
farm to shelf to cart.Watch the video.(00:06:12)

Food Technology

Food is as fundamental as it gets. And our relationship with it has changed with every year. Just ten years ago, most consumers were focused on eating a diet low in fat. Biotechnology was extremely limited in its application and considered somewhat dangerous. And few people knew what organic meant or why it mattered.

Today, the picture is one of heightened challenges. Food prices are soaring. Shortages have sparked unrest the world over. The threat of salmonella poisoning prompts the recall of millions of U.S. eggs. And every year, ten million people die of hunger and hunger-related diseases. At the same time, consumers are hungrier than ever for information about their food. They are better informed about nutrition and more aware of the environmental and societal impacts of everything they buy. In fact, according to an IBM Institute for Business Value survey, two of every five U.S. and U.K. consumers say safety concerns dictate what food they will—and won't—purchase.

A series of conversations for a smarter planet


Chart: A sample of consumer product recalls.
What's at stake? Less waste; Smarter supply chains; Safer food.


In Iowa, the typical carrot traveled 1,600 miles from california.


Pet food. Lettuce. Peanut butter. Baby food. Milk. These are just some of the high profile recalls we've seen in the last year. Consumers worldwide are worried—and rightly so. Is their food safe? And where did it come from?

One solution is track and trace technology, including 2D and 3D barcode and radio frequency identification (RFID). This allows us to track food from "farm to fork." And now government regulations and industry requirements for quality and traceability are driving food producers worldwide to provide more detail on products. With an increasingly global supply chain, that detail must be comprehensive and reliable. And with that detail, companies can realize added value as well, such as a streamlined distribution chain and lower spoilage rates. In fact, consumer product and retail industries lose about $40 billion annually, or 3.5% of their sales, due to supply chain inefficiencies.

Farm to fork
The average meal has been through a complex supply chain by the time it reaches the dinner table. Dozens of companies are involved in the production of just a single rib eye steak. In the Canadian Province of Manitoba, IBM helped develop full traceability solution, providing business consulting and project management services, working more than 16 supply chain partners, including beef and pork producers, animal feed ingredient producers, feed manufacturers, farmers, processing plants, truckers and a retail grocery chain.

Using Global Traceability Network (GTNet) software from IBM Business Partner TraceTracker, Manitoba's project shows it is possible to securely and accurately gather and crunch data about a piece of meat from a variety of sources and share that information, at any step in the process.

The smart freezer
Butchers at Germany's METRO Future Store do more than dress roasts. They also apply RFID smart labels in a solution designed with IBM. Each package is identified and recorded when it is placed into the refrigerated display case, which is fully equipped with readers and antennas to scan the label of each product as it goes in, as it sits on the shelf and as it goes back out with a consumer. The information helps the store maintain fresh products, control the environment in which they are stored and manage inventory levels with real-time sales data.