Featured case studies
First Tennessee banks on people
Business analytics software helps bank employees get the right products to the right customers at the right time.
Brazil’s largest mobile service provider wanted to personalize messages to its 60 million customers. With an IBM marketing automation solution, they now run 200 campaigns a month by text message, email and telemarketing.
Relevant messages get higher clicks
Wehkamp.nl, the Netherlands’ largest online retailer, was able to deliver personalized content and product promotions to their customers, resulting in a 271 percent higher conversion rate—with IBM solutions.
Analytics come to the Chickasaw Nation
The economic arm of this Native American tribe had outgrown their financial systems. An IBM solution reduced unnecessary budgeting work by 50 percent, extended the planning horizon to 24 months, and incorporated a rolling forecast process.
Cablecom reduces churn with targeted messages
Switzerland’s largest cable network operator broadcasts to 1.6 million homes. With an IBM solution, the company was able to proactively address service issues, reducing customer churn by 17 percent.
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A new kind of CMO is reinventing what it means to be a marketer—as well as the entire notion of marketing itself. These new CMOs use data and smarter analytics (US) to understand customers not just as segments, but as individuals. They use data to predict customer behaviors and desires. And they play a central role in aligning the company’s values and beliefs with its brand promise.
In this video collection from the 2012 CMO+CIO Leadership Exchange (US), you’ll hear CMOs, CIOs, industry professionals and IBM experts talk specifically and candidly about how they’re reinventing the field of marketing, and what we can – and should – expect as it keeps evolving.