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Next generation e-commerce

Capturing and addressing new e-commerce opportunities

In a rapidly evolving digital marketplace, you are under pressure to transform your current inflexible, single-channel website into an integrated, cross-channel customer- centric selling environment that allows consumers to shop where and how they wish. Too often existing e-commerce websites have limited user interface features or few cross-channel capabilities, preventing you from capturing new e-commerce business opportunities. The result is lost sales and brand promotion opportunities as well as increased operational expenses.

Deploying an integrated e-commerce platform

The next generation e-commerce solution from IBM provides a preconfigured, leading-edge implementation of the IBM WebSphere® Commerce platform with reduced risk to help you attain higher transaction volumes and greater business agility. The solution uses a rich Web 2.0 user interface and includes advanced e-commerce and cross-channel enhancements designed to establish consumer dialogs across channels, helping you achieve better conversion rates and digitally influenced store sales. Our solution leverages IBM’s experience and technology to provide a more effective starting point and faster time to value.

Driving improved conversion rates and user experience

Our flexible standards-based solution integrates several leading-edge e-commerce and cross-channel capabilities to:

• Provide a prescriptive, leading-practice WebSphere Commerce implementation to accelerate time to value
• Help enhance consistent customer experience across all channels through a superior, optimized user experience design
• Drive improved conversion rates and site traffic through advanced functionality, ISV enablement and delivering multichannel brand experience including social networks

Leveraging best practices for faster time to value

By implementing additional WebSphere features and functionality on a single platform, IBM Global Business Services can help you create a flexible, next generation web platform that includes rich Web 2.0 technologies, user experience design and cross-channel capabilities so you can accelerate projects and enhance the customer experience. Our solution is designed using the IBM Retail Integration Framework and leverages retail best practices to provide a more effective starting point and faster time to value. Some of the key attributes of this enterprise-level solution include:

• Rapid deployment asset-a tool for preconfigured and preintegrated implementation of WebSphere Commerce v7 platform to reduce common labor-intensive tasks
• Support for advanced search functions and faceted navigation solution leveraging pre-built integration with multiple platforms like IBM Omnifind Discovery Edition (ODE), Endeca and Apache Solr
• Coremetrics Analytics™ for website browsing behavior analysis and segmentation
• Bazaarvoice for product reviews
• Pre-integration with multiple international payment gateways
• QAS for address lookup and verification
• Pre-built integration with external order management systems (such as Sterling Commerce)
• Merchant A/B testing including multiple concurrent tests, multi-variant testing, and analytical support of testing results
• Geocoding based store locator functionality
• Search engine optimization enhancements to optimize the site traffic and conversion rates
• Extension of your brand reach to social networks including Facebook and Twitter
• Social bridging capability by enabling your site to support external social IDs for social interaction with your brand

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