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Demand has never been more demanding.
See how smarter commerce can help you stay ahead.

Learn how an integrated platform helped Shurtape reduce onboarding time for new suppliers from months to weeks.

Download the Shurtape case study

Learn how automating interactions with suppliers based on customer behavior can help reduce shortages and improve efficiency.

Watch "Optimizing Your Buying Process"

Learn how Smarter Commerce helps synchronize the entire value chain to deliver consistent and predictable outcomes.

Download "Connecting the Dots for Smarter Commerce"

Learn how to connect better with today’s customers by empowering them to shop and share in person, online or through their favorite social network.

Watch "Optimizing Your Selling Processes"

By 2014, more than 3 billion people will be able to shop on a mobile device—are you ready to sell to them?

Download "Incorporating Mobile Commerce"

Staples achieved personalized selling and created a faster, simpler shopping experience for its online customers.

Download the Staples case study

Learn how to deliver consistently excellent service throughout today's increasingly complex supply chains and partner networks.

Watch "Optimizing Service Processes"

Learn how XO Communications achieved a 376% ROI by using predictive analytics to manage customer churn.

Download the XO Communications case study

Learn how IBM solutions can help you collaborate with your partners to resolve customer service issues at any point on the supply chain.

Download "Advanced Case Management"

See how Citrix used next-generation analytics to improve click-through 200%, increase conversion 1900% and cut cost-per-conversion 80%.

Read the Citrix case study

Learn how to gain deep customer insights from online interactions and use them to drive engagement across multiple channels.

Watch "Optimizing Your Market Process"

We spoke with more than 1,700 CMOs in 19 industries about the challenges and opportunities of marketing in a connected era. Here's what they had to say.

Download "From Stretched to Strengthened"

Solutions for more instrumented, interconnected and intelligent systems

Key solutions for the Buy phase of the commerce cycle

The buy phase: sourcing and procuring goods and materials for delivering products and services to meet customer demand. These solutions are for executives responsible for disciplines that support supply chain management and procurement, from partner and supplier integration and process improvement to inventory and warehouse management.

Key solutions for the Market phase of the commerce cycle

The market phase: developing, delivering and measuring relevant and consistent messages through multiple channels to encourage demand. These solutions are for executives responsible for web, social and mobile marketing, as well as demand generation, customer acquisition and marketing operations.

Key solutions for the Sell phase of the commerce cycle

The sell phase: selling and fulfillment of products and services in multiple channels to encourage revenue growth. These solutions are for executives in online commerce, web and social marketing, order-to-delivery fulfillment, and customer service.

Key solutions for Service phase of the commerce cycle

The service phase: addressing customer needs in all channels to encourage repeat sales and increase customer loyalty. These solutions are for executives responsible for after-sale customer care, from customer service and retention to operations.


Commerce on cloud

Accelerate your transformation with Smarter Commerce on Cloud

Commerce consulting

Take a strategic approach to Smarter Commerce with consulting services

Learn the latest ideas and insights