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Outperform your competition with Smarter Analytics

In today’s fast-paced marketplace, you need to make decisions quicker than ever before. And those decisions must be based on facts. But often, the facts are hidden away in the volumes and complexity of business data and big data available to your company. How do you turn this into a business opportunity? How do you handle the massive volume of data that is rapidly arriving from a variety of structured and unstructured sources — from product tracking systems and social media sites, to video feeds and images? As reported in a recent article in the New York Times, “It’s not just about Big Data … it’s about finding big patterns beyond the data itself.” But how do you find them? And more importantly, how can you use them once you do?



Turning insight into outcomes

Smarter Analytics, IBM’s holistic approach to business analytics, turns information into insight, revealing those patterns within your data so you can make the right decisions at the right time. Leading companies across various industries are using the insights they glean from analytics to achieve significant outcomes in areas such as customer satisfaction and retention, operational efficiency, financial processes, and risk, fraud and compliance management.

By embedding insights into actions across the organisation, you can gain clear insight into all areas of your business — your customers, your competition and your market. And by giving you the ability to predict trends before they happen, Smarter Analytics can enable you to stay one step ahead of the competition into the future.



Realise a return on investment from analytics

Embracing analytics can have a big impact on your bottom line. A recent report by Nucleus Research found that companies realise a return of USD10.66 for every dollar they invest in analytics. And the more a company embraces analytics, the bigger the return.

In a study conducted by IBM and MIT Sloan Management Review (US), we discovered that the performance gap between companies that fully embrace analytics and those that do not is growing wider every year. Making analytics a core aspect of your business can bring significant competitive advantage.



9,000 experts

IBM has more than 9,000 experienced strategy, analytics, and technology experts and consultants

IBM offers proven solutions and used cases across industries and functional areas

IBM provides thought leadership and practical insights from the IBM Institute for Business Value


IBM is positioned in the Leaders Quadrant of Gartner's Magic Quadrant for Global BI and Performance Management Service Providers

The State of Smart

Examine the gains that forward-thinking, analytical enterprises are experiencing.

Customer success stories

IBM Smarter Analytics can help companies achieve competitive advantage.

The Widening Divide

Companies with the best analytics win.

Big Returns of Big Data

See how big data capabilities can lead to a high return on investment in this Nucleus Research report.

Midsize companies profit

Small and midsize companies that invest in analytics can improve decision making and profits.

Financing options

Get a wealth of information without a wealthy investment