For chief procurement and sourcing offices and other supply chain executives, smarter commerce means new approaches to the sourcing and procurement of goods and materials. From supplier and trading partner platforms to new supply chain visibility tools, it's all about synchronizing supply to demand and managing inevitable supply disruptions.
For chief marketing officers and other marketing executives, smarter commerce means creating a dialogue with customers using targeted marketing of products and services throughout multiple interactions. Fully understanding why your customers interact and respond to your brand is paramount, and these solutions help you transform deep customer insights into action.
For e-commerce, merchandising and sales executives, smarter commerce means providing a seamless buying experience that spans human, digital, social and mobile modes. A smarter commerce approach requires powerful cross-channel merchandising, complex product configuration and pricing capabilities, and well-orchestrated fulfillment processes to enable customers to buy and pick up their purchases anywhere.
For executives charged with customer service and loyalty, smarter commerce means a differentiated degree of after-sale customer care, such as new approaches to delivery and service scheduling so product, installation and warranty are synchronized. A smarter commerce approach can also mean managing and tracking returns more efficiently so operations work smoothly and the customer experience is maximized.