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What 'smarter' means

The more we know, the more we want to change everything

Here's how that works on a Smarter Planet

Social business. From liking to leading. Why social business should be in every business plan.
Smarter marketing. Going for the one. With analytics, see your customers as individuals, not segments.
Smarter commerce. Leave them to their own devices. Connect with your customers on thier terms using new integrated solutions.
People for a smarter planet. The 2012 nine. Over the past year, they made a difference. Read their stories.
Mobile apps. Get a smarter smart phone.Mobile apps for Android, iOS and Windows Phone.
IBM Research. See me, feel me. This year's 5 in 5: Sensors for our senses, AI for all. Learn more.
IBM Research. 5 predictions about the world in 5 years. Introducing the new 5 in 5. Watch the video.
Smarter Planet apps. Carry a smarter planet with you. New versions of the app for iOS, Android and Windows Phone ...and more. (US)
People for a Smarter Planet: join us on Facebook Tweets that matter. Follow @smarterplanet on Twitter. What are smarter thinkers saying today? Read the blog. Conversations:Friends in the right places. Join People for a Smarter Planet on Facebook 140 characters that can change the world: @smarterplanet on Twitter What are smarter thinkers saying today?Read the blog.