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Is your marketing creating truly personalized experiences?

IBM’s recent C-Suite study finds that for CMOs, the gap between aspiration and action is widening. CMOs know the importance of data and personalization, but very few have actually put it into use. Download the CMO Insights whitepaper to learn more.

So how can marketers begin using data to speak to consumers in a completely personalized way? See the world’s top marketers explain their perspective in the video below.

Or get in touch with us directly, to begin exploring how your marketing can truly make use of data.

The role of the CMO is changing rapidly. Here are three mandates which CMOs are expected to fulfill:

1.Paint a predictive picture of each customer as an individual—on a massive scale.

  • Analytics: the real world use of big data

    Analytics: the real world use of big data

    This study looks at the big data journey and the challenges of organizations on it.

  • Customer analytics pay off

    Customer analytics pay off

    Top performing organizations use analytics to turn customer data into actionable insights.

2.Create systems of engagement so you do more than shape desire—you predict it.

  • Report: State of Marketing Survey 2012

    Report: State of Marketing Survey 2012

    Marketers must expand their role in leading the customer experience.

  • Why leading marketers outperform

    Why leading marketers outperform

    High performance marketers make intelligent investments and use technology and social media.

3.Design your culture and brand so they are authentically one.

  • The business of social business: What works and how it's done

    The business of social business: What works and how it's done

    A new study reveals how organizations can use social approaches to create meaningful business value.

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