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Featured case studies

A bouquet of web offerings
1-800-FLOWERS built an e-commerce site to unite all its brands, allowing rapid rollout of new Web sites and features, and facilitating cross-selling.

Analytics are in fashion
Elie Tahari created a seamless reporting framework for granular, real-time information from the sales floor to suppliers' inventory and production schedules.

Predicting the future
NECK & NECK, a European clothing retailer, uses predictive analytics software to maximize customer relationships and improve the overall business.

A city within a city
Roland Garros, home of the French Open, relies on IBM to transform a tennis match into an opportunity for real-time retailing.

A welcoming Web site
Retailing giant Macy’s strengthens its brand with a Web site that offers a more consistent and integrated cross-channel customer experience.