The new science of giving people what they want
With technology now infused into every aspect of commerce, the entire craft of marketing becomes more instrumented, interconnected and intelligent. This leads to profound changes in ways the discipline is understood, led and practiced.
The onus of this evolution has landed on the doorstep of the Chief Marketing Officer. And that means that the mind-set, as well as the skill set, of a CMO has to evolve right along with it.
The way you understand your customer is about to change.
Three mandates for the new CMO have taken shape
CMO-CIO Knowledge Exchange
Achieve Competitive Advantage with Analytics
1+1 = 3
CMO/CIO Collaborations Drive Growth
More on the art and science of marketing
Marketing science: from descriptive to prescriptive
CMOs and CIOs: acquaintances or allies?
From Stretched to Strengthened