Social media monitoring and analytics solution from IBM
Need to understand consumers better
Being a smarter retailer involves listening to the customer and ultimately improving the shopping experience. Consumers are influenced by more than your marketing campaigns, including what other shoppers say. They leverage the Internet to discuss brands, products and their shopping experiences on various websites. For a competitive advantage, retailers and manufacturers need to monitor and analyze these dialogues to make better decisions about their merchandise, stores, service and promotions.
Analyze your consumers' preferences
The social media monitoring and analytics solution from IBM can help you leverage the power of social media to generate actionable insights into consumers’ preferences and behavior—addressing their expectations and enhancing their shopping experience. Our solution, based on innovative research and software technologies, helps you understand consumer sentiment. IBM Cognos® Consumer Insight (CCI), a packaged social media analytics solution, enables you to automatically collect consumer generated content from the Internet; measure customer sentiment; and analyze perceptions about your brand, your competitors and general product and shopping trends.
Leverage the power of social media
Our solution can help retailers:
Social media monitoring and analytics