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Retail performance analytics

The challenge

Customers are getting smarter about their choices

Your customers have grown up using technologies like the Internet and mobile phones as part of their daily lives. They can navigate a vast array of information to find—and compare—the products they want and need at a price they are willing to pay. Gathering information about how and where your customers shop is a critical first step to retailing success. The real value is in what you do with that information.
 

 


The solution

Turn customer data into valuable business insights

Improve your ability to make real-time decisions about merchandising, promotions and product assortments with a smarter performance management system. The retail performance analytics solution is designed to help you collect and act on merchandise, customer, supply chain and multi-channel analysis.

Your retail business can be more instrumented, collecting performance and customer data at the transactional level. Our solution allows you to gather information from point-of-sale, procurement, sale channels and inventory systems. The performance analytics component may run on the IBM Smart Analytics System, an infrastructure foundation with a powerful data warehouse and IBM servers and storage optimized for smart analytics.

Our solution features advanced data integration capabilities. An enterprise data model enables an end-to-end view of the customer, product, sales and supply chain information in real-time using dynamic warehousing capabilities. Management dashboards offer a single, interconnected view of all the insights into customer buying patterns, multi-channel performance, merchandising metrics, supply chain operations and financial performance management.

Once the data is collected and integrated, your business can approach meeting customer demands with informed intelligence about their buying habits and preferences. We offer advanced analytics that can be implemented quickly based on best practices, key performance indicators and pre-built templates. Role-based performance management reports provide further analysis to help you respond to changes in customer demand.

Once the data is collected and integrated, your business can approach meeting customer demands with informed intelligence about their buying habits and preferences. We offer advanced analytics that can be implemented quickly based on best practices, key performance indicators and pre-built templates. Role-based performance management reports provide further analysis to help you respond to changes in customer demand.
 

 


The benefits

Drive better decision making in a fast-paced marketplace

The retail performance analytics solution is designed to enable you to analyze customer purchasing patterns over time to help:

 

 


The specifics

Tools to help you stay ahead of the competition

We recommend an open standards architecture for your retail performance analytics implementation. Our solution is designed to grow with your needs, scaling to satisfy your business requirements. Components of your solution may include: