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Intelligent campaigns solution for communications

The challenge

Launch smarter and simpler campaigns

More and more service providers are relying on real-time targeted campaigns and promotions that offer subscriber and dealer incentives. But establishing and launching new promotions with the needed level of relevance and timeliness is complex, time-consuming and expensive.


The solution

Stand out in a crowded marketplace

The intelligent campaigns solution for communications can enable CSPs to deliver the right offer to the right customer at the right time, and in the right context, while offering optimal incentives to both targeted customers and dealers.

Our solutions can make your business smarter and more effective by creating targeted promotions at significantly higher relevancy and timeliness levels to help increase revenue and reduce customer churn. Real-time analytics provide the flexibility and capability to improve campaign effectiveness by context defined by time, location, segment, demographics and geography and changing subscriber variables. Create cross-sell opportunities based on customer interaction or activity, and launch concurrent or bundled campaigns of different products in promotions to resellers or dealers. The result is an innovative, interconnected marketing effort that allows your sales team to react faster to competition and market demand.


The benefits

Get the right word out, right now

Instant updates and timely roll outs of new services and promotions can reduce time-to-market for products from weeks to days. Other key benefits include:


The specifics

Turn data into actionable insight

Using a host of IBM software tools and support offerings, the intelligent campaigns solution is built on a number of innovative software tools like IBM® InfoSphere®, IBM DB2®, IBM ILOG® Business Rule Management Systems (BRMS), IBM DataStage® for ETL, IBM Cognos® Now! and IBM Tivoli®. It also incorporates research and development solution elements like Timely Analytics for Business Intelligence (TABI) middleware, TAILOR (GBS), LIFT and SPSS models.