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Why social business works

When you inspire your workforce to innovate and collaborate more productively, you create tangible business value. When you anticipate needs and deliver exceptional experiences, you delight your customers and create advocates. When you integrate your business processes with the right social tools, you secure a competitive advantage and pioneer new ways of doing business.

Win in your marketplace. Become a social business.

The world now spends more than 110 billion minutes on social networks and blog sites per month. This equates to 22 percent of all time online―or one in every 4.5 minutes1.

Just ten years ago, there was another significant shift in the way people interacted with each other: the Web came to the workplace. From e-commerce and peer-to peer file sharing to the emergence of web-based solutions for financial, accounting, and supply chain systems, the web has become a serious business tool for organisations and industries of every kind. And the evolution continues.

We’re analysing information on-the go to make intelligent, real-time decisions it’s changing the way we work.

Wayne Alley
Vice President, VCC, on becoming a Social Business

Now social networking services are on track to replace email as the primary communications method for many business users in the next few years. It's a concept IBM social computing evangelist Luis Suarez has advocated for several years. But this new paradigm impacts more than the inbox. As each company looks to incorporate social networking technologies, it is, in fact, becoming what IBM calls a Social Business.

This approach shifts the focus from static content and other temporary artifacts to the source of the energy, creativity, and decision making that moves the business forward: people. As a result, people not only find what they need, but also discover valuable expertise and information they weren't even looking for that might solve a problem in a new way.

Gartner

2013 Gartner Magic Quadrant for Social Software

IBM is positioned in the leaders' quadrant for Social Software in the the Workplace, for five years in a row!

The business of social business

Understand what works and how it’s done to build social business practices to gain competitiveness and profitability.

Demo: IBM Exceptional Digital Experience for Mobile

Increase user engagement by delivering consistency across multiple channels -- mobile web browser, native mobile apps or both!

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Social Business Exchange

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