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Understand the individual

Get the data you need to anticipate user needs, spot trends sooner and optimise a digital commerce strategy.

Foster meaningful interactions

Consistent and seamless multichannel experiences allow you to reach wider audiences and gain individuals' trust.

Embrace transparency

Open, authentic social interactions and community-based customer service breed loyalty and advocacy.

Unleash creativity

Use rich media management tools to rapidly respond to changes and new opportunities in the marketplace.

See how exceptional customer experiences transform businesses

Read a study on the economic impact of exceptional web experiences.

Download the brochure (5.20MB)

Learn how CMO’s are stepping up to the challenges of a customer activated world

Download the case study

Learn why IBM is a leader in creating multichannel web experiences.

Read the Gartner report

See how an integrated content platform increased web traffic and sales.

Watch the video (00:01:19)

Watch conversations on industry issues


Maribel Lopez
Founder and
Principal Analyst,
Lopez Research

Transcript (74 KB)

Ted Schadler
Vice President and Principal Analyst, Forrester Research

Transcript (115 KB)

Deepak Advani
Vice President, IBM Business Analytics Products and Solutions

Transcript (86 KB)

Andy McAfee
Principal Research Scientist, MIT Centre for Digital Business

Transcript (114 KB)

Ray Wang
Principal Analyst and CEO, Constellation Research

Transcript (118 KB)

Irene Greif
Director, IBM Research Centre for Social Business

Transcript (129 KB)

Mike Rhodin
Senior Vice President, IBM
Software Solutions

Transcript (81 KB)

Stephen O'Grady and James Governor
Analysts and co-founders, Redmonk

Transcript (148 KB)

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