ADMA On-Record: Featuring John Tolva & Ben Edwards
Karen Challoner-Miles (Director Content and Knowledge Services, ADMA) interviews John Tolva ( President of PositivEnergy Practice, previously CTO at City if Chicago), and Ben Edwards VP Global Communications & Digital Marketing, IBM) about how analytics and consumers are changing the customer experience.
Smarter Marketing: The future of marketing
A new kind of CMO is reinventing what it means to be a marketer—as well as the entire notion of marketing itself. These new CMOs use data and smarter analytics to understand customers not just as segments, but as individuals. They use data to predict customer behaviors and desires.