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IBM Searches for Fresh Solutions to Everyday Problems in the Smart Ideas Challenge

As part of IBM’s celebration of service in its centennial year, IBM South Africa have launched an initiative to unearth and reward brilliant ideas that are smart and simple because they have the potential to help solve real problems in the real world.

The initiative in the form of a competition, invites young South Africans to look around their community or their environment and identify innovative solutions to some of the problem that are critical to South Africa.

We are looking for fresh ideas that have a potential to improve the life of a South African, for example in the service delivery arena in healthcare, education, water and energy conservation. “It might just be a fresh idea for creating jobs for your home town.” says Nicholas Maweni, Marketing Executive for IBM South Africa. “As the world get smarter its problems become more complex, but often the smartest solution is the simplest.”

Participation is simple, entrants between ages 16 to 35, should condense their smart idea into 500 words or less and submit via the online competition portal at www.ibm.com/za/smartideaschallenge. Written submissions can also be made to: The Smart Ideas Challenge, 70 Rivonia Road, Sandton, Johannesburg 2196. All entries must be received by the 31th of December 2011.

To mark 100 years of innovation, IBM will award 10 Smart Ideas prizes to 10 Smart Ideas. There are 3 iPads and 7 Kindle devices up for grabs.

Each week of the challenge the panel of judges will pick the best ideas that have been submitted. These will be showcased on the website for the week.

For more go to www.ibm.com/za/smartideaschallenge.

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