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A: IDC estimates that it would cost almost $400,000 annually to power a 1000-volume server-unit data center.1 At the current industry pace, it could be cheaper to build a new data center rather than try to accommodate existing servers for power and cooling. 
Power consumption and thermal loads are increasing every day — a challenge that calls for new thinking about your combination of hardware, software and processors. With IBM Cool Blue™ technology — a comprehensive portfolio of solutions combining efficiency, planning and control — IBM is meeting this challenge. Cool Blue provides smart, new product and data center designs and a method to control and monitor your systems' power and heat requirements. To successfully handle the complexities of power and cooling, start with a smartly designed server that takes less power to deliver the function and performance you need. Pair the server with a well-planned rack and data center layout. Finish with power-management tools that measure power and heat while collecting and trending power consumption and temperature data server-by-server.
1. IDC, Server Power Consumption Reemerges as a Critical Cost Factor In Data Centers, Doc #33937, August 2005.
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