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Vi lever i en globalt integrert verden der både privat og offentlig sektor sliter med store utfordringer som setter dagens infrastruktur på prøve.

Mulighetene som ligger i dagens teknologi vil gi en infrastruktur som er mer intelligent, automatisert, integrert og effektiv. Dette gjelder både de fysiske såvel som de digitale tingene rundt oss. Det gir byggestener for næringslivet og det offentlige når de skal håndtere de utfordringene vi står overfor både lokalt og globalt.

IBM lanserer derfor en global kampanje med fokus på å integrere fysisk og digital infrastruktur.

Løsningene vil gi bedre utnyttelse av eksisterende teknologi, flere intelligente løsninger, større grad av automatisering, enklere integrasjon og økt effektivitet for fysiske og digitale systemer.

IDC spår at integrerte infrastrukturer vil være et markedsområde på 122 milliarder dollar innen 2012.

Fremtidens dynamiske infrastruktur må kunne håndtere tjenester i større grad enn i dag. IBM griper fatt i tre hovedutfordringer:

• Integrasjon av fysisk og digital infrastruktur for å styre forretningsprosesser og verdier, og skape nye og bedre tjenester
• Øke evnen til å håndtere og analysere enorme mengder informasjon. Verden produserer 15 petabyte informasjon per dag
• Utnytte datakraften bedre og redusere ineffektivitet

IBM lanserer flere nye produkter og tjenester for å møte disse utfordringene, blant annet:

Integrasjon av fysisk og digital infrastruktur

• Et nytt tjenestetilbud som skreddersyr løsninger for sju ulike bransjer. IBM Service Management Industry Solutions inneholder programvare og tjenester på tvers av IBMs avdelinger for styring og overvåking av hele bransjeinfrastrukturen
• Nye styringssystemer som gir lavere risiko ved endringer i marked, forretning eller lovverk

Bedre datahåndtering

• Verktøyet IBM ProtecTIER Deduplication Appliance fjerner overflødige kopier av identiske data (deduplikater)
• Et nytt XIV lagringssystem forenkler lagring og styring av informasjon for tradisjonelle applikasjoner, nye digitale media og Web 2.0-innhold. XIV har lavere minimumskapasitet og krever mindre strøm og kjøling enn eksisterende systemer
• InfoSphere Warehouse for System z-programvare tilgjengeliggjør data i sanntid og støtter BI-applikasjoner, som Cognos 8 BI

Økt effektivitet

• IBM Systems Director lar IT-avdelingen kontrollere og automatisere et stort antall fysiske og virtuelle servere på tvers av plattformer. I ett enkelt grensesnitt ruter administratoren virtuelle ressurser til fysiske servere, justerer energibruken og samler data om temperatur og energiforbruk. Et typisk datasenter kan redusere administrasjons- og energikostnadene med 30 prosent, viser en uavhengig undersøkelse
• Ny Tivoli-programvare automatiserer styring og overvåking av energibruk på områder som ikke omhandler IT, som luftkondisjoneringsanlegg og lys. Tivoli Monitoring for Energy Management hjelper virksomheten med å overvåke og redusere energibruken
• IBM Tivoli Storage Manager effektiviserer lagringsmiljøet. IT-avdelingen opprettholder et høyt tjenestenivå og reduserer energibruk og driftskostnader i lagringsinfrastrukturen

IBM Global Financing tilbyr lån og leasingavtaler til selskaper som ønsker å investere i løsningene.

Les mer om produktene og den dynamiske infrastrukturen i vedlagte pressemelding.
IBM vil invitere til en gjennomgang av fremtidens dynamiske infrastruktur i nær fremtid

IBM Unveils Building Blocks for 21st Century Infrastructure
Drives Convergence of Rapidly Expanding Digital and Physical Infrastructures; Major Step Toward Changing How the World Works; Addresses $122 billion Market Opportunity
ARMONK, NY, February 9, 2009 – IBM today announced the critical elements for a 21st Century infrastructure and new products and services to help build it. At its core, the new, more dynamic infrastructure will bring more intelligence, automation, integration, and efficiencies to the digital and physical worlds. As a result, it will enable businesses and governments to better respond to and manage challenges presented by today's globally integrated planet.

Global connectivity is driving increasingly complex supply chains, ultra-empowered consumers, and making issues such as governance and compliance, managing risk, and fending off security threats increasingly difficult and complex. And with one-third of the world's population on the Internet by 2011, four billion mobile web subscribers today, and the staggering amount of data and intelligence being driven by the rapid proliferation of smart sensors, RFID tags, and intelligence being built into everything from pets to power grids, the world's infrastructure is at a breaking point.

Key requirements for the new dynamic infrastructure are:

• The integration of digital and physical infrastructure, providing the ability to use information technology to manage business processes, increasingly intelligent physical infrastructure and assets, and drive new and improved services as a result. This is known as "Service Management."
• The ability to manage, store, and analyze the 15 new petabytes of information the world is now generating per day-- eight-times more information than in all US libraries combined. This will enable clients to address massive information management requirements associated with today's governance, compliance, availability, retention, risk, and security challenges.
• A reduction of massive inefficiencies and greater resilience in today’s interconnected world. Data centers costs, for example -- for energy, space, etc. -- have risen eight-times since 1996; and average distributed server utilization is just 6-15%.

In response, IBM announced products and services to address these requirements. IDC estimates the market opportunity for the software, servers, technologies, and services to manage the world's converged IT and physical infrastructure to be $122 billion by 2012.

The Integration and Management of Digital and Physical Worlds
The 21st Century infrastructure will increasingly rely on "service management" -- using computing power to more intelligently manage businesses processes and physical assets such as power grids. IBM today announced several new offerings:

• A new software and services offering, IBM Service Management Industry Solutions, that is customized for seven industries: Utilities, chemicals & petroleum, telecommunications retail, banking, electronics and manufacturing. The new offering includes IBM service management software and services from IBM Global Business Services, IBM Global Technology Services and specialized IBM Business Partner capabilities. Together, they enable organizations to design and implement IT systems that centrally manage and monitor an entire industry infrastructure, enabling greater performance of both traditional assets such as manufacturing robotic equipment as well as emerging technologies like "smart meters" and RFID.
• New services to help clients design and implement service management strategies. IBM's Service Management Implementation Enhancements & Accelerators design services and deployment planning. Through these services, IBM helps clients streamline the implementation of Tivoli software components so businesses can realize faster returns. These new services complement the IBM Service Management Industry Solutions.
• A new governance consulting practice. Through the practice, IBM works with clients to design governance systems to help mitigate risks related to business changes, changing market conditions and regulatory requirements. By providing clients with greater visibility into the performance of their businesses and control over the management of business processes, IBM helps them improve their ability to respond to changes, and gain greater command over their hardware, software, people and information assets.
• New Tivoli Service Automation Manager software, which automates the design, deployment and management of services such as middleware, applications, hardware and networks, tasks that today are largely done manually and thus subject to error, time constraints and other human limitations. For example, the new software would enable a manufacturer to deploy a new quality assurance application in dramatically less time than it takes today and with far less disruption to the operation.
• New Tivoli Key Lifecycle Manager software, which helps organizations simplify the lifecycle of encryption keys by enabling them to centralize, automate and strengthen security through key management processes, with an increasing number of IT infrastructure elements having built in encryption to protect them.

Managing Staggering Amounts of Information

IBM is announcing new technologies to help clients more securely and efficiently manage skyrocketing data:

• To reduce data proliferation, IBM today announced an integrated appliance, including a server, storage, and "data deduplication" software. The new IBM "ProtecTIER®" Deduplication Appliance eliminates redundant copies of the same data, reducing it to a single instance of the data and eliminating duplicative copies. This is a critical capability as information needs continue to escalate, making data deduplication one of the hottest areas in Storage. The offering is a result of IBM’s acquisition of Diligent Technologies in 2008.
• A new IBM XIV Storage System, including a new lower point of entry and interoperability enhancements. XIV provides fast access to information even as data grows across traditional applications, such as financial services or health care, or new workloads, such as digital media and Web 2.0.
• IBM is announcing Full-Disk Encryption on its IBM System Storage DS8000, which will help increase security and reduce costs and complexity through innovative self-encrypting drives. IBM’s self-encrypting storage solutions help clients securely manage information. After almost three years of enabling IBM clients to successfully secure their backup tapes with self-encrypting tape drives, the DS8000 series now extends this crucial technology to the disk system. By combining the DS8000 with its full-disk encrypting drives and Tivoli Key Lifecycle Manager, the DS8000 security solution not only secures data at rest but also offers a simple, cost-effective solution for “securely erasing” disk drives that are being retired or used for a different purpose.
• IBM Internet Security System’s new data security services are designed with next-generation security technology to help clients secure their sensitive information from the enterprise to the edge of a network. With these new security offerings, IBM can help prevent information loss via: Network extrusion prevention; implementing and managing encryption solutions to help protect data even when an endpoint device is lost or stolen; securing data more effectively while it’s in use on an endpoint device; monitoring and controlling the use of external storage devices for storing and transporting data; and enhancing the security of inbound and outbound email.
• New InfoSphere Warehouse for System z beta software - designed to help clients make real-time decisions based on core business data for driving better customer management or tackling issues such as regulatory compliance. System z customers will use this new software to more easily and cost effectively design and run a data warehouse that supports business intelligence applications, such as Cognos 8 BI.

Reducing Massive Inefficiency, Building Resilience
IBM announced new software that builds on its leadership in making infrastructure more resilient, virtualized, green, and efficient, while helping clients reduce costs.

• A key element of a more efficient infrastructure is previously announced IBM Systems Director software, which brings order to the jumble of physical and virtual assets that characterize today's data center. The Systems Director software enables customers to realize major increases in the efficiency of UNIX, Windows, and Linux server platforms. The software's advanced tools let IT managers control and automate large numbers of physical and virtual servers across the full range of IBM hardware (and non-IBM platforms as well) including AIX, Windows, Linux, Power, VMware, Microsoft Virtual Server, Xen, and z/VM. Through a single Systems Director interface, users can map virtual resources to physical servers; throttle energy consumption up or down as needed; and collect data on hardware temperatures and data center energy use. Systems Director can automatically monitor remote hardware operations and take proper action based on alerts.

Building on the benefits of IBM Systems Director, IBM announced new offerings.

• New IBM Tivoli Monitoring for Energy Management software, which brings automation to the management and reporting of energy consumption by non-IT assets -- an office building air conditioning system, for example, or streetlights in a city. With the new software, organizations can now generate a variety of configurable reports to help them track and visualize energy dynamics -- and take appropriate action as a result, while extrapolating how changes will yield different business outcomes using sophisticated "what if" calculations.
• New IBM Resiliency Consulting Services, which provide assessment, planning and business-impact analysis to identify the critical business processes that most impact a client's revenue and assets, and help them prioritize the recovery strategies that might be needed during business disruption.

As part of today's news, IBM also introduced a new initiative to help Business Partners develop and deepen their competencies and skills that will enable them to better respond to clients' business and IT transformational needs. The new “Dynamic Infrastructure Specialty Program” provides education, sales, marketing and technical guidance to advance Business Partners' skills in key business challenge areas such as virtualization, information management and energy efficiency. Business Partners can also qualify to receive as much as 100 thousand dollars in business development funds. The first wave of Business Partners is already gaining certification - including Sirius, Mainline, Vicom, MicroStrategies, Agilysis and Computer Integrated Engineering System – who are now in a strengthened position to go to market with a consultative, solutions-led approach.

IBM Global Financing, the lending and leasing business segment of IBM, is available to provide funding in the form of leases and loans for companies looking to access this new set of technology infrastructure solution offerings. For more information visit, www.ibm.com/financing (US).

For more information, visit www.ibm.com/dynamicinfrastructure (US)

For more information about IBM, visit www.ibm.com (US).