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Date: 1- 3 June 2008 Venue: Dubai International Exhibition Centre Booth: Sheikh Rashid Hall Booth No: E2-2 What does innovation mean to banks? Innovative products and services are a necessity, but true innovation also requires a shift in corporate culture and business models. Innovation is key to helping banks attract better employees, grow organically and keep pace with a cyber-generation that relies heavily on mobile technology. Visit IBM's booth E2-2 during MEFX to experience how IBM's expertise and tools help banks build a platform for growth to meet the challenge of a new frontier in banking. IBM a clear leader in the financial industry has extensive skills and experience which are attained through several decades of relationships with leading financial services institutions and it offers a range of specific solutions and services to help meet today’s business challenges. These solutions comprise the full range of IBM capabilities including consulting, software, hardware, research and services. Listen to IBM's Banking experts on Monday 2 June & Tuesday 3 June More Information

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