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IBM sets up Smarter Commerce Centre of Excellence in Bangalore

Senior technical experts from India Software Lab to provide customized solutions

Bangalore/ Mumbai February 09, 2012: IBM (NYSE: IBM) today announced the launch of a Smarter Commerce Center of Excellence (CoE) at the India Software Lab, Bangalore. The CoE will consist of a team of 25 technical experts selected from the B2B and Commerce Enterprise Marketing Management teams from India Software Lab. By bringing together a powerful combination of technical expertise, domain knowledge, and best practices from IBM’s extensive global engagements, the CoE will offer innovative solutions to automate and accelerate the purchasing, marketing, sales and customer service functions to organizations across India, South Asia and Asia Pacific.

Speaking on the occasion, Dr.Gopalakrishnan, Vice-President, India Software Lab said, “The Center of Excellence for Smarter Commerce, the first of its kind in India, will work closely with the business teams on customizing Smarter Commerce solutions for Companies. These solutions, across different technology platforms, will integrate and more effectively manage the value chain across buying, marketing, selling and service processes for different sectors.”

Recently IBM researchers surveyed more than 500 economists worldwide and estimated that our planet’s system of systems carries inefficiencies totaling nearly $15 trillion, or 28 percent of worldwide GDP. Much of this waste is found in our systems of commerce — in inventory backlogs, failed product launches, wasted materials and ineffective marketing campaigns. An IBM Institute for Business Value (IBV) study, New Rules for a New Decade, surveyed more than 650 procurement and supply chain executives and found that companies are putting a priority on visibility, integration with partners and other capabilities that can enable smarter commerce approaches.

Dulles Krishnan, Director - Commerce Solutions, IBM Growth Markets said, “Empowered customers are reshaping business, compressing margins and changing paradigms. Customers today expect to engage with companies when and how they want, in person, online and on the go. And they want these methods to tie together seamlessly. Smarter Commerce channelizes marketing efforts to build trust and recognition, leading to greater customer loyalty, revenue and profit margin growth, and agility.”

IBM Smarter Commerce Solutions have enabled customers like ING to increase average campaign response rates and expects to reduce its direct marketing costs by 35 percent per year. Crocs, a large retail company, has achieved near-100 percent fill rates on Internet orders through planning and reserving all inventory by channel. True Value, one of the world’s largest retailer-owned hardware cooperatives, serving 54 countries with more than 5,000 stores and 12 regional distribution centers, decrease lead-time variability, increases fill rates and reduce lost sales with enhanced supply chain visibility.

In India too, IBM is working with leading companies in Retail, CPG, Financial Services, Auto/Manufacturing sectors. Our offerings enable enterprises to provide customer centric solutions in the areas of sourcing/procurement, ecommerce, targeted marketing, supply chain optimization.

Smarter Commerce initiatives draw on its market-leading WebSphere Commerce platform and a $2.5 billion investment in on-premise and cloud-based software from IBM's acquisitions of Sterling Commerce, Unica and Coremetrics. Recent analyst reports ranked IBM and the IBM Smarter Commerce solutions as a leader across Marketing Management, eCommerce, Order Hubs and B2B Integration Services.

In addition to continuing to expand its solutions through development, IBM continues to expand the Smarter Commerce portfolio through acquisitions to address the entire commerce lifecycle of buying, marketing, selling and service. In December 2011, IBM announced its intent to acquire DemandTec and Emptoris. While DemandTec addresses customer-facing issues, such as price, promotion and merchandising tactics, Emptoris addresses supplier-facing issues, enabling organizations to automate and bring greater intelligence to their supply chain initiatives.

About IBM Smarter Commerce

For more information on IBM, please visit
http://www.ibm.com/smarterplanet/in/en/smarter_commerce/overview/index.html

About India Software Lab

ISL was formally launched in February 2001. It is now one of the largest product and technology development labs for IBM worldwide - building products, technology and solutions for IBM’s Software Group and Systems & Technology Group, with a keen focus on becoming the best lab for technology and innovation in the region.

ISL works closely with global product teams to develop products and technologies across all 5 brands of IBM Software Group’s middleware portfolio of Information Management, Workplace, Portal and Lotus Collaboration Software (WPLC), Rational, Tivoli and Application Integration Middleware (AIM), with a focus on vertical solutions.

Based in Bangalore, the lab houses a dynamic infrastructure facility with world class servers to provide regional customers a hands-on-experience to validate, test and benchmark their software stack on IBM Platforms. The Lab services team actively helps IBM clients by enabling them on performance, scalability and high availability, IT services management and capacity planning. This team is also currently involved in developing technologies and testing prototype implementations for desktop cloud computing.

For more information, please contact:
Moneeta Passi
External Relations Manager
India Software Lab
IBM India
Phone +91-8095455222
Email: monpassi@in.ibm.com