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IBM opens office in Coimbatore

COIMBATORE: IBM India opened a branch office here on Wednesday as part of its geographic expansion initiative in key growth centres.

Nipun Mehrotra, vice-president – General Business, Routes and Geographic Expansion of IBM India, told presspersons here on Wednesday that by opening an office here, IBM, which already had a business unit in the city, would bring here all its services and products.
It would offer hardware, software, and other services. It would also work with its clients here and link them to its research laboratories. IBM's software products included analytics, managing security and business integration.

“This is an important day for us as we recommit to the Coimbatore market,” he said. Coimbatore was known for its education institutions, and manufacturing and textile units. IBM would offer its products and services to these and the new verticals developing in this region.

The company was now present in 22 cities in the country to provide its services in the domestic market and it would expand to 25 more in a couple of years. Over 60 per cent of the market in the country was outside the four big cities.

“We need to be aligned with the market potential by being in smaller cities.” This investment in expansion would help the company drive its growth faster, he said.

The company was expanding in China, Brazil and Africa too. “We are extremely happy with the way India is responding to our growth centres. India's expansion is faster compared to some of the other countries. India is interesting as a market than as a resource pool to us,” he said.

Some of the cities that IBM would be expanding to in the next two years would include Madurai, Tiruchi, Jamshedpur, Raipur, Surat, and Guwahati. On setting up a development centre in Coimbatore, Mr. Mehrotra said IBM was looking at different places for development. It would keep evaluating places to expand.

Speaking about the potential for IT companies, he said that according to a study covering about 2,000 mid-market customers worldwide, including 100 in India, the customers now looked at Information Technology for innovation and customer focus and not just cost reduction.

They wanted a partnering approach and not just a transactional relationship.