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IBM leapfrogs with Power 7 and eX5

IBM India has announced the go-to-market strategy for eX5, its newly-launched x86 server architecture, and the Power 7 series.

“Power 7 and eX5 are the biggest stories from IBM in recent times, and we believe that both product lines are game-changers and will help us leapfrog over the competition,” said Anoop Nambiar, Country Manager, Business Partner Organization, IBM India. “We have announced new certification program for the Power 7 series, and we are hoping to rope in all our key partners to sell these products.”

The first set of partner workshops for the eX5 range will start from March, and 100 business partners are expected to participate.

According to IBM, by creating a highly virtualized environment, eX5 systems can give users a flexible and highly-scalable system—which can reduce the number of servers needed by half, cut storage costs by 97 percent, reduce licensing fees by 50 percent, and scale the number of cores in a single 4 U chassis to 192 cores and RAM capacity closer to 3TB. This memory scalability, IBM said, is six times more than the present industry standard.

“We have achieved this thanks to a 3-year R&D effort with innovations borrowed from mainframes such as memory decoupled from the core processing unit through a side car populated with 96 DIMM slots per 4 socket board and with a memory expansion board called MAX-5,” explained Leo Joseph, Vice President, Systems-X, IBM India.

The IBM eX5 is based on Intel’s yet-to-be-launched Xeon-class processors code-named Nehalem-EX, which sport eight core processors.
“We will have commercial availability of these servers by March-end, although partners and our sales teams have already started booking orders,” informed Rajesh Viliyakath, Product Manager, Systems-X, Systems and Technology Group, IBM India.

IBM said the Power 7 series of Unix servers will help increase its leadership in the non-x86 Unix server business. “Power 7 sports up to eight cores, and we are offering speeds in excess of 3GHz, making it the fastest processor in the world today. We have invested $3.2 billion in R&D to develop Power 7 systems, and believe that we enjoy the technology leadership position by a wide margin,” said Rajiv Sreekantan, Product Manager, Power Systems, IBM. “The new products will be priced as aggressively as possible, and will be comparable to the existing Power 6 platform while providing 3-4 times the performance.”

IBM is also planning to launch an aggressive customer marketing campaign. “It’s an opportune time to add such products to your portfolio. There’s already pent-up demand in the market due to the slowdown of the past two years. Customers are looking at TCO, ROI and virtualization more than ever, and the two product lines address these aspects,” stated Nambiar.