IBM has signed Supertron Electronics Limited, as the National Distributor for the server range of products. This partnership would align with IBM's strategy of Up-country focus on the Server Business. With a dedicated business partner it enables IBM to reach out to larger segment of Tier 2 partners. Mukul Mathur, Director – Channels & Marketing, IBM India/South Asia said, “Supertron comes with deep penetration in non metro locations. They have a very sound distribution structure to address the challenges faced by partners in C&D class locations .This partnership will go a long way to help address the channel needs to source IBM products and help address real customer problems in these locations.”
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IBM signs Supertron as national distributor - The New Indian Express