Global Business Services today unveiled its new report, "Lighting the Way: Understanding the smart energy consumer," that shows consumers around the globe are willing to become more involved with managing their energy use.
IBM surveyed over 5,000 energy consumers in twelve countries: Australia, Belgium, Canada, Denmark, Germany, France, Ireland, Japan, the Netherlands, New Zealand, the UK and the U.S. Exploring some of the most important issues facing consumers today, the questions covered a range of topics including preferences for green offerings (both energy-related and in general), future views on costs, usage and control options, sources of information on energy, and willingness to pay for new products and services. The complete report on the survey, with detailed recommendations for energy companies, can be found at:
"We see new ways the energy consumer is seeking information in order to make more educated and proactive decisions about their energy use," said Michael Valocchi, Global Energy & Utilities Industry Leader, IBM Global Business Services. "Utilities around the world are modernizing their networks to stay competitive and respond to the needs and values of their customers."