MONTREAL, QUEBEC -- On March 21, 2013, the Office québécois de la langue française (OQLF, Quebec government’s language board) awarded IBM Canada a “Mérite du français au travail et dans le commerce” Award (Use of French in the Workplace and Commerce), in the Francization Committee category.
This award recognizes the initiatives taken by the IBM Francization Committee in 2012 to solidify the presence of French across the company, most notably, the annual certification of all IBM locations in Quebec. IBM also received an honorary plaque from the OQLF for being a finalist in the Information Technology category.
25 years of francization at IBM
In October 2013, IBM will proudly celebrate the 25th anniversary of its francization certificate. As a leader in information technology, and the first computer company in Quebec to have been granted the permanent certificate of francization in 1988, IBM Canada continues to take appropriate measures to maintain and increase the use of French throughout its operations. The IBM Canada Translation Services Centre, for example, provides advice in matters of francization and a wide range of services, including multimedia translation.
Year after year, IBM Canada demonstrates that francization is an integral part of its marketing strategy in Quebec, by offering hardware, software, and related products, and adapting its Internet site in French to reflect the North American reality.
French as a competitive differentiator in Canada
Serving customers in French is an important competitive differentiator and allows IBM to adopt a marketing approach that meets business needs – including language. The majority of IBM’s Quebec clients use French as their primary language of business. At the same time, IBM is committed towards offering its employees a workplace in accordance with its fundamental principles of respect for the individual through its language policy. IBM’s contribution towards the use of French in Quebec is a tangible demonstration of its respect for the language rights of employees and its continuing desire to satisfy customers.
IBM was also one of the finalists for a “Mérite” award, given out on April 11 at the Mercuriades, the most prestigious competition in the business world in Quebec.
IBM Media Relations