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Innovation that matters

The integration of invention, insights and new realities

What makes you special?

Special is everywhere.

All around you, companies are cultivating an ecosystem of innovation. Discover how they've infused it into their thinking, products, processes and people.

How IBM is helping companies do special things.

Checkouts that know a pink lady from granny smith
Weighing fruits and vegetables can slow down supermarket checkout lines. To speed them up, IBM created a camera-scale that can identify fruit and vegetable types by sight, while simultaneously weighing them and calculating total cost.

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Urban areas unblocked with new traffic scheme
With ever-increasing traffic problems, the Swedish Road Administration needed a solution that would cut congestion in the city of Stockholm. In January 2006 a trial scheme was introduced that uses infra-red cameras to record car number plates and bills owners automatically.

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Supercomputer on a chip
IBM has jointly created what has been called a supercomputer on a chip. In many cases "Cell", based on Power Architecture, is 10 times more powerful than the latest PC industry chip. And it's expected to transform everything from consumer electronics to medical imaging to aerospace.

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Getting special

Consider your business model.
Start with the big picture. Has the world evolved faster than your business model? Has your market changed? Is new technology enabling new competition, new opportunities? Could you leverage your strengths or the scale and skills of partners? Could you focus more? IBM is helping clients to view their business as component parts. We help them identify where they are competitive and where they're not, and restructure for optimum performance and return.

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Examine your processes.
Which ones run smoothly and which are outdated? Is there duplication? Do they speak to one another? Do they speak to your partners' and customers' processes and system? With business process expertise across industries and within disciplines (from HR to Finance to Supply Chain), IBM can make sure the critical applications that support your business are optimised, interconnected and easy to integrate across your company.

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Put your management culture to the test.
Is encouraging innovation in your company more than a gesture? Do your people share ideas? Do you have collaborative projects in the works? With other companies? With other industries? Should you? IBM helps you create open, responsive organizations, getting you on the path to creative collaboration and decision-making, both within the company and among partners.

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Make your products special.
Do people literally demand your products? Do they convert their friends into users? Do you have something in the pipeline that will best your existing products? How will you beat the competition to the next big idea? IBM designers and engineers work with you. They can use technology to help you solve key business problems, and even help you design new products.

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Re-evaluate your services.
How do your customers rate you? If you had real-time feedback from them, could you respond faster? Plan better? Drive loyalty through the roof? All the technology now exists to make it happen. Service oriented architecture helps you manage and integrate your existing investments and processes. The result is a sense and respond organization that can react seamlessly to customer demands and market changes.

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Stay informed

Read about the latest developments in the ever-evolving world of innovation.

 What does an innovative company look like?
 Listen to the Podcasts (in English)
 Global Innovation Outlook
 600 CEOs have spoken. Download the Global CEO Study.
 Events



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