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IBM Helps Emirate of Sharjah Enhance E-Literacy and Support Local Social Development

Sharjah, UAE, 24 April 2012: An international team of 14 IBM (NYSE:IBM) employees chosen for the company's Corporate Services Corps (CSC) programme, has arrived in the United Arab Emirates to volunteer their expertise in support of e-literacy and social development in the Emirate of Sharjah. As part of the project, the team will work alongside the Sharjah e-government Directorate, Sharjah University and the Supreme Council for Family Affairs Centres.

The Middle East and Africa are a key focus for IBM's Corporate Service Corps programme, and this is the first team to provide services pro-bono in the Gulf region.

The team of 14 IBM experts from the United States, India, Austria, Italy, Belgium, Switzerland, Japan and Australia, will be on the ground in Sharjah for a month.

At the Sharjah E-Government Directorate, a team will help refine a national strategy for promoting e-services of the Sharjah government to residents.

At the Supreme Council of Family Affairs, an IBM team will help the council and its organisations realise an e-literacy programme and move closer towards realising its goals of helping Sharjah women and youth improve their IT skills.

At Sharjah University, the IBM team will help roll out a strategy plan to increase students' awareness of e-government services and promote new delivery channels for these services.

“IBM is proud to be an innovative partner in these projects in Sharjah, and we expect the CSC group to make a valuable contribution towards addressing some of the key challenges in Sharjah" said Amr Refaat, General Manager, Middle East, Levant and Pakistan.

The Corporate Service Corps (CSC) is a global IBM initiative designed to provide small businesses, educational institutions and non-profit organisations in growth markets with sophisticated business consulting and skills development to help improve local conditions and foster job creation. IBM deploys teams of top employees from around the world representing IT, research, marketing, finance, consulting, human resources, legal and business development to growth markets for a period of one month. The employees work pro-bono with local organisations and businesses on projects that intersect business, technology and society.

As a global program, the IBM Corporate Service Corps has already deployed 1,500 IBM employees on more than 150 team assignments in 30 countries. Projects vary from assisting networks of entrepreneurs and small businesses trying to grow and reach export markets to the adoption of new and smart technological ideas by the private and public sectors.


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For more information please contact:

Aly Rifaah
External Communications, IBM Middle East
Phone: +9714 4498301

Razan Karim
Spot On Public Relations
Tel: +9714 3491686; Fax: +9714 3493245