IBM MobileFirst

Engage Create meaningful engagement in context

The mobile user experience can determine whether you have one-time visitors or loyal customers

Is this the beginning of a beautiful friendship?

A thriving business wants to attract new customers and increase demand from regular customers. You can build brand loyalty and maximize brand value by connecting with your customers through contextual, value-added, mobile experiences. Personalized mobile touchpoints help build personal loyalty.

CMOs Start here
Marketing Managers Start here

In the United States alone, $83 billion is lost each year as a result of poor customer experiences. That's more than all US e-commerce revenue.

Source: IBM study: How Marketing is taking charge: leading the customer experience

CMOs rely on IBM MobileFirst

“We wanted to recreate the beauty and tradition of what The Championships looks and sounds like, as well as creating an immersive second-screen experience that would be relevant to someone watching the live broadcast.” Alexandra Willis, Editorial Content Manager, AELTC

The All England Lawn Tennis and Croquet Club at Wimbledon is building closer relationships with fans around the globe by putting realtime, media-rich information at their fingertips.

Watch video  Read case study

Market across customer touchpoints

IBM Interactive Experience is our leading global interactive agency. We'll create plans and designs, and develop mobile applications to help you achieve breakthrough business impact.

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75% of mobile shoppers take action after receiving a location-based message

Source: JiWire’s Mobile Audience Insights Report Finds Key Trends in Location and Mobile

Marketing Managers rely on IBM MobileFirst

Interactive demo: Start running live campaigns in minutes

Try our comprehensive, omni-channel Web campaign management solution.

Download IBM Mobile Web Push

Deepen connections with your mobile customers

IBM Mobile Customer Engagement (formerly known as Xtify) provides a flexible, easier-to-use envi-ronment for creating notification campaigns that engage mobile app and Web users at the optimal time and place. Plus, it enables advanced analytics and dynamic realtime segmentation by mobile device, browser, demographics, location, recent activity, and CRM data.


More on how to optimize the mobile experience to build loyalty:



Engage Customers and Improve Mobile Sales with Personalized Alerts

Learn how you can deepen connections with your mobile customers and increase conversions with mobile alerts.

View on-demand webinar (27 min.)

White paper

What makes the difference between the winners and losers?

Capitalizing on mobile moments for smarter commerce: Determining how to build systems of engagement from vision through execution.

Download white paper