Is this the beginning of a beautiful friendship?
A thriving business wants to attract new customers and increase demand from regular customers. You can build brand loyalty and maximize brand value by connecting with your customers through contextual, value-added, mobile experiences. Personalized mobile touchpoints help build personal loyalty.
CMOs rely on IBM MobileFirst
“We wanted to recreate the beauty and tradition of what The Championships looks and sounds like, as well as creating an immersive second-screen experience that would be relevant to someone watching the live broadcast.”Alexandra Willis, Editorial Content Manager, AELTC
The All England Lawn Tennis and Croquet Club at Wimbledon is building closer relationships with fans around the globe by putting realtime, media-rich information at their fingertips.
Marketers rely on IBM MobileFirst
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Deepen connections with your mobile customers
IBM Mobile Customer Engagement (formerly known as Xtify) provides a flexible, easier-to-use envi-ronment for creating notification campaigns that engage mobile app and Web users at the optimal time and place. Plus, it enables advanced analytics and dynamic realtime segmentation by mobile device, browser, demographics, location, recent activity, and CRM data.
What makes the difference between the winners and losers?
Capitalizing on mobile moments for smarter commerce: Determining how to build systems of engagement from vision through execution.