Speaking to your customers one-to-one

Creating engaging customer experiences requires a connection across all touchpoints – from Web and mobile, to the contact center and face-to-face interactions. We can help you build a seamless and optimized experience.

In the United States alone, $83 billion is lost each year as a result of poor customer experiences. That's more than all US e-commerce revenue.

Source: IBM study: How Marketing is taking charge: leading the customer experience
CMOs rely on IBM MobileFirst

“We wanted to recreate the beauty and tradition of what The Championships looks and sounds like, as well as creating an immersive second-screen experience that would be relevant to someone watching the live broadcast.”

Alexandra Willis, Editorial Content Manager, AELTC

The All England Lawn Tennis and Croquet Club at Wimbledon is building closer relationships with fans around the globe by putting realtime, media-rich information at their fingertips.

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Market across customer touchpoints

IBM MobileFirst Application Platform Management Services will develop, deploy, and manage your end-user mobile apps.

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Marketing Managers

Finding how to optimize the mobile channel

Build lasting relationships when you change the way your mobile consumers interact with your brand. Obtain insights about their location and preferences to quickly create thoughtful mobile campaigns that make connections through timely, personalized interactions.

75% of mobile shoppers take action after receiving a location-based message

Marketing Managers rely on IBM MobileFirst
Interactive demo: Start running live campaigns in minutes

Try our comprehensive, omni-channel Web campaign management solution.

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Deepen connections with your mobile customers

IBM Mobile Customer Engagement (formerly known as Xtify) provides a flexible, easier-to-use envi-ronment for creating notification campaigns that engage mobile app and Web users at the optimal time and place. Plus, it enables advanced analytics and dynamic realtime segmentation by mobile device, browser, demographics, location, recent activity, and CRM data.

More on how to optimize the mobile experience to build loyalty: