What is mobile testing?
Mobile testing is the ongoing process of testing mobile apps for functionality and usability. Traditionally, this testing has been both manual and automated, but often failed to involve the actual user. With mobile, testing should include more than simply looking for bugs in the code. User feedback, including analysis of app store reviews, is critical to mobile app quality. The stakes are high: 65% of consumers would not purchase products from a company after a bad mobile app experience.
Source: “IBM Mobile App Consumer and Enterprise Survey,” a commissioned study conducted by Forrester Consulting on behalf of IBM, September, 2014.
Getting the true mobile quality picture
User feedback is the “gold standard” of mobile testing – needed to learn how well an app is meeting the needs of the end user. Without user testing and feedback, mobile app failures and crashes can go undetected, causing loss of customers, transactions, and purchases. Apps can be improved only when you see the problems.
In-app user feedback and a comprehensive testing platform can quickly get the information needed to deliver the best possible apps. Digital marketers and Line of Business app owners need user sentiment analytics to adjust strategy. Developers need to quickly determine if apps will work with different devices, network carriers, and OS versions. Testers need to quickly and clearly submit bug reports. End users want to give feedback and know their input is being listened to.
How to implement mobile testing
Mobile testing should be part of a development team’s agile mobile app development process. The variables include in-house testing vs feedback from customers; manual input vs automated; using the actual devices vs using a simulator; and using virtualization to test ahead of full development vs waiting until all code and data are integrated.
The easiest and least effective testing is to have in-house staff click through a new app on whatever mobile devices are available. This will identify many obvious bugs, but will not tell you how customers will interact. Testing only on physical devices means either maintaining an expensive library, or else missing some potential problems. Testing on simulators might not be as realistic a test, but testing can be much faster and include many more combinations of device and operating system.
The most powerful and effective process is based on a complete testing platform that enables automated and manual device testing and simulations, enables virtualization of any system component, and gathers and analyzes customer feedback.
Why IBM for mobile testing
Mobile testing solutions from IBM integrate smoothly to cover the entire process – enabling thorough and comprehensive testing, tightly integrated with development. Our solutions will enable you to continuously test mobile apps for function, performance, and user engagement and acceptance. Some specific advantages:
- Rapid over-the-air distribution of your mobile apps to testers for pre-production and beta testing.
- Testers send bug reports from “in app” for clear identification, with context-aware data, so developers can rapidly understand app failures.
- You get user feedback and sentiment analysis, directly from users, or mined from app store ratings and reviews, so you can extract actionable insights.
Advance your enterprise using simple, fast and secure mobile services