Coming to MWC 2017?

Join IBM on Tuesday, February 28th, for a special on-site event designed to help you succeed at digital reinvention. In two unique sessions for business and IT leaders, you'll hear from clients – including innovative, established brands and disruptive startups – that are fusing new technologies to rewrite the rules of engagement and create lasting advantage in their industries.

Please note that you will need a valid MWC conference pass to attend this IBM event.

Create with cognitive

Today, enterprises are defined by the experiences they create. Fifty-four percent of global executives believe customer buying behavior is shifting from products and services to experiences. To meet and exceed ever-increasing expectations, you need to re-imagine your business – and continually invent and reinvent.

Leaders are rising to the challenge with unique solutions that bring together data, analytics, mobile, cloud, Internet of Things and more to create powerful experiences that set their brands apart. But it is cognitive computing – with its ability to cut through the deluge of data to deliver game-changing new insights at astonishing speeds – that separates the leaders from the true innovators. Join us at Mobile World Congress to learn how you can win with cognitive.

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