Smarter commerce for SMB
Give your midsize business the large enterprise advantage
Today’s customer wields increasing power and midsize businesses are scrambling to meet rising expectations. This new breed of consumer demands to engage with a brand in person and on the go, adding to the growing complexity of global transactions. Businesses today are required to be predictive, efficient and transparent. To do so, midsize businesses must synchronize an increasingly complex supply-chain.
B2B Collaboration: Driving the Return
Hear how companies are rising to meet increased customer expectations through the adoption of B2B Integration initiatives, prioritized strategic actions, and the returns that market leaders are achieving.
Your organization may be further away than you think
Achieving an end-to-end balance requires a revolution in the ways products are sourced, manufactured, marketed, and sold. IBM Smarter Commerce for the midmarket enables medium-sized businesses to analyze operations data across multiple channels, leveraging customer insights from every interaction while automating supplier transactions to create an integrated value chain.
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Expanding the procurement view
With the customer at the center of your buying operations, data intelligence will continuously optimize your buying structure, partner and supplier integration, and process improvement to inventory and warehouse management.
Unified cross-channel marketing
With powerful analytics and coordinated cross-channel marketing, personalized campaigns have become even more precise, and can be delivered through the most effective channels for each customer.
The customer sees consistent offers and merchandising
49% of consumers use two or more shopping channels during a single purchase. Smarter commerce opens up customer options essentially enabling customers to order anywhere and pick up anywhere.