MidMarket Insights from the Global Chief Marketing Study
How are marketing leaders helping their companies cope with the fundamental shifts transforming business and the world?
To find out, we conducted more than 1,700 face-to-face interviews with CMOs in 64 countries, including 88 marketing leaders from midsize organizations.
Our interviews reveal that marketing leaders see four challenges as pervasive, universal game-changers: the data explosion, social media, proliferation of channels and devices, and shifting consumer demographics.
To respond to this, marketing leaders in midsize firms are focusing on :
Find out more about how these leaders are responding to these challenges as well as emerging trends and the evolving scope and needs of marketing.